Want to attract more customers with promotions but not sure whether to choose free coupons, paid coupons, or product discounts?

For merchants, promotions are not just about lowering prices; they are also a way to attract customer attention, encourage purchases and drive repeat business.

For customers, the most important things are understanding the promotion content, how to claim or buy it, its validity period, and the actual conditions of use.

WeiCity's promotion and discount features can help merchants arrange different types of promotional activities according to their actual business needs.

This section introduces free coupons, paid coupons, codes and redemption, product discounts and promotion rules, making it easier for merchants and customers to understand different promotion methods.

Free coupons suit merchants running promotional campaigns, letting customers understand the offer and claim and use it according to the campaign requirements.

For example:

🍽️ Restaurants offer designated set meal coupons.

☕ Cafés run beverage promotions.

💇 Beauty and hair salons offer first-visit trial promotions.

🛍️ Retail merchants offer discount coupons for designated products.

Before claiming, customers should review the offer content, validity period, applicable outlets and usage requirements.

📌 Free claiming does not mean there are no conditions of use; the actual promotion rules should follow the merchant's description.

Paid coupons differ from free coupons: customers need to pay the price shown on the page to obtain the corresponding benefits.

For example:

🍽️ RM39 to purchase a designated two-person set meal coupon.

💆 RM68 to purchase a designated treatment trial coupon.

🎓 RM99 to purchase a designated course trial coupon.

🎁 RM50 to purchase an eligible gift redemption coupon.

The amounts above are examples only.

Before purchasing, confirm:

💰 The selling price of the coupon.

🎁 The products or services included.

📅 The validity period.

🏪 Applicable locations.

📋 Conditions of use.

🔄 Refund or cancellation rules.

📌 The key point of paid coupons is to let customers clearly know what they can get after purchase and how to redeem or use it.

After claiming or purchasing a coupon, customers also need to understand the actual usage process.

Depending on the promotion method offered by the merchant, this may involve viewing the coupon, showing the code, and having the merchant verify and complete the redemption.

Confirm the coupon content, validity period and conditions of use.

Provide the corresponding coupon information according to the actual page and merchant requirements.

The merchant confirms whether the coupon meets the conditions of use.

Complete the coupon usage record according to the redemption methods currently supported.

Whether a coupon can be used repeatedly, partially redeemed or transferred should be determined by the specific promotion rules.

📌 The role of codes and redemption is to help merchants verify promotional benefits and let customers know whether a coupon has already been used.

Product discounts differ from coupons.

Product discounts are usually displayed around the product's own price.

For example:

🏷️ Original product price: RM100.

💰 Discounted selling price: RM80.

Customers can decide whether to buy based on the price and conditions shown on the actual page.

Product discounts are suitable for:

🛍️ Promotions on designated products.

🎁 Festive sales campaigns.

📦 Clearance of some products.

🍽️ Discounts on designated dishes.

🏷️ Original and discounted prices.

📅 Promotion period.

📦 Applicable products or specifications.

🔢 Purchase quantity limits.

💳 Actual amount paid at checkout.

📌 The key to product discounts is letting customers clearly see the actual applicable discounted price while shopping.

Both offer types can be used for merchant promotions, but the purchase and redemption processes may differ.

Merchants can choose the offer type that best fits their actual promotional goals.

For example:

☕ If you want to attract customers to visit your store, consider a suitable coupon campaign.

🛍️ If you want customers to buy promotional products directly, consider product discounts.

🎁 If you want to sell designated service benefits in advance, consider evaluating paid coupons.

📌 Neither coupons nor product discounts are inherently better; the key is choosing the method that matches your business goals and actual redemption process.

No matter how attractive an offer is, unclear conditions can still lead to misunderstandings.

Merchants are advised to clearly state:

📅 Validity period: when the offer starts and when it ends.

🏪 Applicable locations: which stores the offer can be used at.

🛍️ Applicable scope: which products or services qualify.

💰 Minimum spend: whether a specified amount must be reached.

🔢 Number of uses: how many times each coupon or each customer may use it.

📱 How to use: whether a redemption code must be presented or other checks completed.

🎟️ Stacking rules: whether it can be used together with other offers.

🔄 Cancellations and refunds: the conditions under which they apply.

For example:

A customer claims a drink coupon but does not know it can only be used on weekdays.

Or a customer buys a care experience voucher and only then finds out it requires advance booking.

Situations like these can all affect the customer experience.

📌 Clear offer rules help customers make decisions before claiming, purchasing, or using an offer, and reduce the time merchants spend explaining afterward.

Offer designated set-meal deals to encourage customers to try the dishes.

Offer coupons for designated drinks to encourage customers to visit and spend in store.

Offer first-visit trial vouchers so customers can learn about the services.

Set promotional prices for designated products.

Offer course trial discounts that match actual service arrangements.

Combine with festive activities by arranging discounts on designated products.

Merchants should set offer conditions based on actual products, services, profit margins, and fulfillment capacity.

An offer campaign is not only about telling customers how much they can save.

More importantly, help customers clearly understand:

🎟️ What offer is available.

💰 How much they need to pay.

📅 When it can be used.

🏪 Where it can be used.

🛍️ Which products or services it applies to.

📱 How to claim, purchase, or present it.

🔔 How to confirm the offer has been used.

Through clear offer details and usage instructions, merchants can reduce customer questions and make offers easier to understand and take part in.

The WeiCity Offers & Discounts section will cover free coupons, paid coupons, redemption code verification, product discounts, and offer rules, helping merchants and customers gradually understand the different offer types.

Specific offer features, claiming and purchasing processes, coupon verification, discount settings, and usage conditions are subject to WeiCity's current pages, merchant settings, and the actual descriptions of each offer.

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