2 🏪 What is a WeiCity merchant channel? One article to understand "website + store + content"

Simply put, it is a business space that combines a "brand website, online store, and content hub."

Through one channel, merchants can introduce their brand, showcase products, publish articles, offer promotions, accept orders, and connect with customers.

Customers also do not need to search across multiple websites and social media accounts for information.

✨ One channel is your unified online entrance.

Many small merchants know they need a website, but traditional websites often involve design, servers, maintenance, and feature development.

WeiCity merchant channels offer a lighter way to get started.

Merchants can display the following on their channel:

🏷️ Brand name and logo

📖 Business introduction and brand story

🛍️ Product and service information

🕒 Business hours and contact details

📍 Business location area

📢 Latest promotions and important notices

When customers open your channel, they can quickly learn who you are, what products or services you offer, and how to contact you.

This means merchants do not have to scatter important information across different social accounts, chat histories, and old posts.

If a merchant wants to sell products online, they can add the Shop feature to their channel.

The Shop can help merchants:

📦 Publish products and prices

📸 Upload multiple product images

🎨 Set colors, sizes, or other specifications

📊 Manage product inventory

🏷️ Set discounted prices

⏳ Offer pre-order products

🧾 Receive customer orders

💳 Complete online payments through Stripe

Customers can view products, choose specifications, add items to their cart, and complete checkout within the channel.

✨ From learning about the brand to purchasing products, customers do not need to leave the merchant channel.

Merchants running restaurants, cafés, bakeries, or home dining can use the Online Ordering feature.

Merchants can:

🍜 Publish dishes and drinks

🥤 Set different sizes and add-on options

➕ Set extra prices for add-ons

🛵 Offer delivery or in-store pickup

💰 Set a minimum order amount

📅 Let customers choose a scheduled pickup time

This way, after viewing the dishes, customers can directly select, order, and pay, reducing repeated questions about menus, prices, and pickup times.

Customers usually do not make a purchase right after seeing a single advertisement.

They may first want to learn about products, see how to use them, understand the brand story, or read other customers' experiences.

For this reason, a merchant channel needs content as well as products.

Merchants can publish:

📖 Brand Story

🔎 Product introductions

🧭 How-to tutorials

💡 Industry knowledge

🎁 Latest offers

⭐ Customer stories

📅 Event updates

❓ FAQs

Useful content helps customers understand your business better and steadily builds professionalism and trust.

For example, a café can introduce coffee beans, brewing methods, and the stories behind new drinks in addition to publishing its menu.

A beauty salon can share skincare tips, and a course provider can publish study advice and course introductions.

WeiCity merchant channels let you install the feature modules you need based on your type of business.

🌐 Website: Suitable for company introductions, service presentations, and brand websites

🛍️ Shop: Suitable for selling physical or digital products

🍜 Online Ordering: Suitable for restaurants, cafés, and food merchants

🎓 Video courses: Suitable for education, training, and knowledge content

🖼️ Gallery: Suitable for photography, design, renovation, and portfolio showcases

Merchants do not need to use every feature at once. You can choose based on your actual needs and add more as your business grows.

Merchants can set their business location so that nearby customers can find them more easily.

After entering WeiCity, customers can search for merchants by distance, city, or industry, and also browse nearby offers, products, food, and merchant channels.

This means a merchant channel not only receives traffic that you bring in, but also has the chance to reach customers who are looking for local products and services.

After completing your channel, you can place the link or QR code in different places:

📲 Facebook, Instagram, TikTok, or WhatsApp

🔎 Google Business Profile and other web pages

📇 Digital business cards, menus, flyers, and posters

🏪 Store entrances, checkout counters, and product packaging

🎪 Exhibitions, events, and market stalls

Wherever customers see your brand, they can use the same entrance to learn about your business, view products, claim offers, or make purchases.

This reduces scattered information and makes your online presence more consistent.

A merchant channel does not have to be managed by just one person.

Businesses can appoint multiple administrators to manage content, products, and channel operations together.

This is especially convenient for merchants with marketing, sales, customer service, or store teams.

Each person can maintain the same brand channel together according to their team roles.

A social profile mainly focuses on posting updates and interacting with followers.

A merchant channel is better suited for organizing long-term information in one place and encouraging customers to take action.

📣 Social profile: attract attention, share updates, increase engagement

🏪 Merchant channel: showcase your brand, organize content, sell products, accept orders

The two can be used together.

Merchants can use social media to attract customers, then bring them to the merchant channel to learn more or complete a purchase.

After creating your channel, you can begin in the following order:

1️⃣ Complete your business name, images, introduction, and contact details

2️⃣ Choose the feature modules that suit your business

3️⃣ Create basic sections such as "About Us" and "Products & Services"

4️⃣ Publish your first products or content

5️⃣ Share your channel link with existing customers

6️⃣ Keep updating offers, products, and brand stories

You don't need to wait until everything is perfect before you start.

It is usually more practical to set up basic information and core content first, then improve gradually based on customer feedback.

A WeiCity merchant channel is not a separate web page, online store, or social profile.

It brings your website, store, content, local visibility, and customer contact together in one place, helping merchants introduce themselves more clearly and making it easier for customers to learn about, contact, and buy from them.

🌐 Website builds your brand

🛒 Store completes transactions

📝 Content attracts and educates customers

📍 Local discovery brings more exposure

💬 Contact features connect merchants with customers

Together, these capabilities form a complete merchant channel.