3 How Should Logos, Covers, and Product or Service Images Be Prepared? A Channel Image Setup Guide

When customers enter a merchant channel, they usually first see the logo, channel cover, and main images before reading the detailed content.

Clear images can help customers quickly understand:

• What kind of merchant is this?

• What main products or services are offered?

• What are the merchant's environment and way of doing business?

• Is the content in the images authentic and credible?

• Is it worth continuing to browse or making contact?

If the logo is blurry, cover text is cropped, or product image colors are messy, the overall look of the channel may be affected even when the information is complete.

💡 Images do not necessarily need professional equipment, but they must be clear, authentic, tidy, and related to the actual business.

The number of images, aspect ratios, and formats that can be uploaded may vary by account, plan, and page. Actual requirements should follow WeiCity's current upload page and official instructions.

Before uploading, we recommend creating a dedicated folder and sorting images by purpose:

1️⃣ Logo and Avatar

2️⃣ Channel Cover

3️⃣ Storefront and Environment

4️⃣ Product Images

5️⃣ Service Process

6️⃣ Team and Work Scenes

7️⃣ Completed Works

8️⃣ Menu or Price Materials

9️⃣ Event and Promotional Images

🔟 Image Authorization Records

File names should describe the image content, for example:

• Logo－square.png• Channel cover－main version.jpg• Storefront entrance－front.jpg• Product－birthday cake01.jpg• Service－air conditioner cleaning process.jpg• Team－work group photo.jpg

Do not use hard-to-identify names such as "Image 1," "Latest version 2," or "Final version new."

The logo or avatar is an important mark that helps customers identify the merchant.

It may appear on:

• Channel homepage• Article list• Product or service pages• Search results• Share previews• Customer contact page

Even at smaller display sizes, it should be clearly recognizable.

It is recommended to prepare:

✅ Square version

✅ Clear PNG or JPG file

✅ Dark Background Version

✅ Light background version

✅ Simplified icon-only version

✅ Brand version including the full name

If the logo design is complex, you can use a simpler icon version as the channel avatar and display the full logo on the cover or in the merchant introduction.

Before uploading, check:

• Whether the logo is complete

• Whether it is stretched or squashed

• Whether the graphics and text are clear

• Whether there is appropriate space around the edges

• Whether the background color affects readability

• Whether it is still clear when scaled down

• Whether the correct brand colors are used

Not recommended:

• Photographing a signboard directly and using it as a logo

• Using screenshots of social media pages

• Using blurry, outdated files

• Adding a phone number to a logo

• Including too much small text

• Forcing a rectangular logo into a square

• Using online images unrelated to the actual brand

💡 If you do not have an official logo, you may first use a clear merchant name, simple graphic, or a representative product image. Do not casually copy another brand's design.

The channel cover is responsible for creating the first impression when customers enter the channel.

A suitable cover should be able to convey:

• The merchant's industry

• Main products or services

• Brand style• Actual business setting• What customers can get

For example:

Dining merchants can showcase their main dishes and dining environment.

Retail merchants can showcase their storefront, main products, and shopping scenes.

Service merchants can showcase their staff, tools, and service process.

Education institutions can showcase their learning environment, teaching materials, and classroom scenes.

Beauty merchants can showcase their studio environment, equipment in use, and service scenes.

Covers may be displayed differently on mobile phones, computers, and sharing pages, so important content should not be placed near the edges.

Recommendations:

✅ Place the main person or product near the center of the image

✅ Leave appropriate space around the edges

✅ Make sure the subject is clearly distinct from the background

✅ Avoid placing important text at the very top or bottom

✅ Use one or two main visual focal points

✅ After uploading, check on both mobile and computer

✅ Adjust the image based on the actual cropping effect

If text needs to be added to the cover, keep it as brief as possible.

You can use:

• Merchant name• Main service• Short theme• Clear event name

It is not recommended to put the address, phone number, prices, business hours, and lengthy explanations all on the cover.

📌 Detailed information should be entered in the appropriate places within the channel. The cover is only responsible for establishing the theme and first impression.

You can take images suitable for the channel with a phone.

When filming, pay attention to:

Lighting

• Use natural light whenever possible• Avoid overly dark images• Avoid strong light shining directly into the lens• Do not let the product be half bright and half completely unclear• Wipe the phone lens clean before shooting

Background

• Clear away unrelated clutter• Choose a simple, tidy background• Avoid trash, private documents, or messy wires appearing in the frame• Make sure the background does not draw attention away from the subject

Composition

• Keep the phone steady• Make the product or service the focus of the image• Do not crop out the subject• Keep a similar angle across a set of images where possible• Shoot both landscape and portrait versions• Leave appropriate space for later cropping

Clarity

• Use original image files• Avoid repeated forwarding, which reduces image quality• Do not use compressed screenshots from chat apps• Zoom in to check for blurriness• Avoid overusing beautifying filters

Merchants with a physical store, office, or studio can prepare:

✅ Storefront signboard

✅ Building exterior

✅ Entrance location

✅ Reception area

✅ Main business space

✅ Product display area

✅ Work area

✅ Parking or directions to the location

✅ Customer waiting area

✅ Accessible entrance (if applicable)

Storefront photos can help customers confirm:

• Whether they have arrived at the right location• Where the entrance is• Whether the environment meets their needs• What to be aware of before visiting

Before shooting, tidy the space and make sure no customer information, payment records, staff schedules, or other information unsuitable for public display appears in the frame.

Product photos should help customers understand the actual goods, rather than focusing only on looking attractive.

Suggested shots:

Main image

Use the clearest angle that best represents the product.

Detail shots

Show material, texture, ports, packaging, or important design features.

Different angles

Let customers see the front, side, and back.

Size reference

Use real-life scenes to help customers understand size, provided this does not cause confusion.

Specifications and styles

Show colors, sizes, models, or different combinations separately.

Usage scenes

Show how the product is actually used.

Packaging and accessories

Explain what customers will receive after purchase.

📌 Images should match the products actually being sold. Do not use images that show different colors, accessories, or packaging without clear explanation.

If an image is for illustration only, it should be clearly labeled so customers do not mistakenly believe the product they receive will be exactly the same.

Services cannot be explained by a single product photo alone, so you can show the complete process.

It is recommended to prepare:

• Actual conditions before the service• Staff preparing tools• Steps during the service• Equipment or materials used• Results after the service is completed• Work environment and safety measures• Scenes of the team providing service

For example, air conditioning service merchants can show:

• Inspecting equipment• Protecting the work site• Cleaning process• Using tools• Equipment condition after completion

Renovation or design merchants can show:

• Original space• Design plan• Construction process• Material details• Completed space

📌 When showing before-and-after comparisons, use real cases and explain that actual results may vary depending on site conditions, materials, timing, and customer needs.

Team photos can help customers understand who provides the service.

You may take photos of:

• Team group photos• Staff providing services• Product preparation process• Customer reception scenes• Operation of professional tools and equipment• Training or work meetings

Obtain consent before photographing staff.

If staff do not want front-facing photos made public, you may choose:

• Side views of people at work• Close-ups of hands at work• Back views• Tools and workstations• Team scenes that do not show personal identities

Do not upload photos of staff, customers, or partners without their consent.

Dining merchants can prepare:

✅ Signature dishes

✅ Set meal contents

✅ Drinks and desserts

✅ Actual portion sizes

✅ Packaging methods

✅ Dining environment

✅ Takeaway or delivery packaging

✅ Daily or seasonal offerings

When shooting, keep:

• Dishes neat• Natural lighting• Colors close to the real food• Tableware and background simple• Portions consistent with what is actually served

Do not use excessive retouching to change the color, size, or portion of dishes.

If side dishes, drinks, or garnishes shown in the image are not included in the price, this should be clearly stated on the menu or in the description.

The more text on an image, the harder it becomes to read on a phone.

It is recommended to keep only:

• Short title• Product or service name• Event theme• One key highlight• Brand name

Prices, dates, conditions and detailed content should be placed in articles, products, menus or description sections.

This way, you don't need to remake the entire image when updating information, and customers are less likely to see outdated details.

If text must be added to an image, check that:

✅ The font is large enough

✅ Text and background have clear contrast

✅ There are no spelling errors

✅ Text is not too close to the edges

✅ Text is readable on a phone

✅ Dates and prices are still valid

Images in your channel do not need to be identical, but they should look basically consistent.

You can keep these consistent:

• Brand colors• Lighting brightness• Image proportions• Shooting background• Product placement• Text fonts• Icon style• Cover layout

For example, product main images can use a consistent light background, service images can use real work scenes, and article covers can use the same title position and brand colors.

💡 Consistency does not mean copying the same design for every image. It means customers can tell at a glance that this content belongs to the same merchant.

We do not recommend uploading:

• Blurry or heavily compressed images• Online images unrelated to your business• Unauthorized photographic works• Trademarks of other brands• Images with watermarks from other platforms• Customer review screenshots whose source cannot be verified• Internal documents containing private phone numbers• Images showing ID cards or payment information• Photos of people without their consent• Illustrations that do not match the actual product• Expired price or promotional posters• Many duplicate or only slightly different images

A small number of authentic, clear images is more valuable than a large number of images from unknown sources or duplicates.

Before uploading each image, zoom in and check:

✅ Whether customer names appear

✅ Whether phone numbers appear

✅ Whether email addresses appear

✅ Whether home addresses appear

✅ Whether ID documents appear

✅ Whether payment information appears

✅ Whether license plate numbers appear

✅ Whether staff scheduling information appears

✅ Whether children or clear front-facing photos of customers appear

✅ Whether you have the right to use the image

✅ Whether the relevant people have given consent

Images involving children, education, healthcare, residences or customers' private spaces require extra care.

If you are unsure whether an image is suitable for public display, first cover private information or replace the image.

After images are uploaded, do not only check them on the editing page.

We recommend testing them separately on:

• Channel homepage• Mobile page• Desktop page• Article list• Article content• Product or service page• Share preview

Check:

✅ Whether the trademark is complete

✅ Whether the cover has been cropped incorrectly

✅ Whether people and products are clear

✅ Whether text in images is easy to read

✅ Whether images load normally

✅ Whether the image order makes sense

✅ Whether there are duplicate images

✅ Whether any information is outdated

✅ Whether the images match the descriptions

It is best to ask a friend who is not familiar with your business to review them and see whether they can tell from the images what your business offers.

Food and beverage merchants

• Trademark• Storefront cover• Signature dishes• Menu categories• Dining environment• Packaging and pickup method

Retail merchants

• Trademark• Storefront or product cover• Main product images• Details and specifications• Different styles• Packaging or delivery method

Service merchants

• Trademark• Service scene cover• Team or staff members• Tools used• Service process• Completed cases

Educational institutions

• Trademark• Learning environment cover• Classrooms and teaching materials• Event scenes• Teaching equipment• Authorized team images

Beauty merchants

• Trademark• Studio cover• Service environment• Equipment in use• Service process• Authorized work images

Trademark and avatar

□ Is the trademark clear?□ Is the correct version used?□ Is it still recognizable when reduced in size?□ Is it free from stretching or distortion?□ Is there appropriate space around it?

Channel cover

□ Does it represent the main business?□ Is the main subject clear?□ Is important content kept away from the edges?□ Does it display correctly on phones and computers?□ Is the text short and easy to read?

Product and service images

□ Do they match the actual content?□ Do they clearly show the key points?□ Is excessive retouching avoided?□ Are different specifications or styles explained?□ Have duplicate or unrelated images been removed?

Permissions and privacy

□ Do you have the right to use the images?□ Have the people agreed to public display?□ Have customer and child images received appropriate authorization?□ Have private details been covered?□ Are payment or ID details absent?

Overall style

□ Is the brand color basically consistent?□ Are the image proportions harmonious?□ Are the lighting and clarity appropriate?□ Is the image order easy to understand?□ Does it match your merchant name and introduction?

The trademark helps customers recognize your brand, the channel cover makes the first impression, and product and service images help customers understand what you actually offer.

You don't need to prepare a large number of images at once. You can start with:

1️⃣ A clear trademark or avatar

2️⃣ One channel cover that represents your main business

3️⃣ Three to five product or service images

4️⃣ One or two images of your storefront or work environment

5️⃣ One image of your team, tools or production process

After completing the basic images, gradually add more based on the questions customers ask most often.

WeiCityMake your business visible and your contact easier.