2 How Should Merchant Name, Category, and Introduction Be Written? A Basic Information Setup Guide

When customers enter a merchant channel, they usually look at three areas first:

• Merchant name

• Business category

• Merchant introduction

These three basic details help customers quickly understand who the business is, what it offers, and whether it is worth browsing further or contacting.

If the name is hard to recognize, the category is chosen incorrectly, or the introduction only contains a slogan, customers may still be unable to understand the business's main offerings, even if the channel has many images and content.

💡 When filling in basic information, the focus is not on making the content complicated, but on keeping it genuine, accurate, and easy to understand.

The categories and fields available may vary by account, plan, and industry. The actual options should be based on WeiCity's current page and official instructions.

Before you start filling in the information, it is recommended to confirm:

✅ The business's official name

✅ The brand name used in daily life

✅ The name in Chinese, English, or Malay

✅ The name shown on signboards and trademarks

✅ Main products or services

✅ The most common type of customer

✅ Main areas of operation

✅ The business's most important features

✅ The questions customers ask most often

✅ Main contact details

If different platforms use different names, first decide on one unified version.

For example, if the shop sign reads "Happy Home Bakery" but the social media platform uses "HH Homemade Cake," customers may not be able to confirm that they are the same business.

The business name should use the name customers most easily recognize.

You may give priority to referring to:

• ✅ The actual signboard

• ✅ The name on the trademark

• ✅ The registered name of the company or business

• ✅ The name on the digital business card

• ✅ The name used on social media platforms

• ✅ The name customers commonly use

If the registered name is long but customers usually use a shorter brand name, you may use the commonly used name without causing confusion, and add the complete information in the introduction.

For example:

Official name:

Sunrise Creative Resources Sdn. Bhd.

Everyday brand name:

Sunrise Creative Studio

The channel name may use "Sunrise Creative Studio," which customers are more familiar with, and then explain the official business name in the business introduction or related information.

A clear business name usually follows one of these formats:

✅ Brand name

Suitable for businesses that already have a fixed brand, signboard, or customer recognition.

For example:

• Mei Ling Florist• Bright Kids Learning Centre• Penang Home Bakery

✅ Brand name + business description

Suitable for businesses whose brand name alone cannot explain what they do.

For example:

• MZ Auto Car Repair and Maintenance• Little Star Early Childhood Education Center• Green Leaf Gardening and Landscaping Services

✅ Brand name + location

Suitable for businesses with multiple branches or that need to distinguish service areas.

For example:

• Happy Dental – George Town• ABC Bakery – Bayan Lepas• Smart Tuition Centre – Butterworth

📌 Adding a location to the name is only recommended when it is truly necessary to tell branches apart. A single outlet does not need to include its full address in the name just to add keywords.

Malaysian businesses may use Chinese, English, and Malay names at the same time.

Before filling in, check:

✅ Whether the Chinese name uses a fixed written form

✅ Whether the English name is spelled correctly

✅ Whether letter capitalization is consistent

✅ Whether the Malay name is complete

✅ Whether the different language versions represent the same brand

✅ Whether the order of names is easy to read

For example, you may use:

WeiCity

Happy Kitchen

Bright Future Education Center

Do not use multiple names with no clear connection across different pages.

Incorrect example:

Channel Name: Happy HomeCover Text: Happy BakeryWhatsApp Name: HH Cake Studio

If the three names have no clear connection, customers may doubt whether they have contacted the correct business.

💡 It is recommended to decide on one main name, and use the other language names as supporting information.

When filling in the name, avoid:

• Adding a large number of emojis

• Using too many special symbols

• Using all capital letters that are hard to read

• Repeatedly stacking product keywords

• Putting a phone number in the name

• Putting a complete address in the name

• Using words unrelated to the actual business

• Copying the names of other well-known brands

• Using unprovable claims such as "official," "number one," or "best"

• Changing the name frequently over time

Not recommended:

🔥🔥Number 1 in Malaysia Cheapest Cake Birthday Cake Wedding Cake🔥🔥

Recommendations:

Sweet Day Cake and Dessert Studio

A clear and stable name builds trust more easily than a pile of promotional words.

The purpose of the business category is to help customers and the platform understand the business's main activities.

Before choosing a category, you may first answer:

1. What does the business mainly earn its income from?
2. What do customers usually contact the business for?
3. What are the products or services sold most often?
4. Which business activity best represents the business?
5. What category would customers use to look for this type of business?

For example:

• If the main product is meals, choose a food-related category• If the main offering is courses, choose an education or training-related category• If the main product is clothing, choose a fashion or retail-related category• If the main service is car repair, choose an automotive service-related category• If the main service is interior design, choose a design or renovation-related category• If the main product is beauty products, choose a beauty or personal care-related category

📌 Categories should be chosen based on the actual main business, not the category that looks most popular.

Some businesses offer multiple products and services at the same time.

For example, a beauty center may offer:

• Facial treatments• Nail services• Beauty products• Makeup services• Training courses

In this case, you may prioritize the most important, most stable business, or the one customers ask about most often, as the channel category.

Other businesses can be supplemented through the following locations:

• Business introduction• Product or service sections• Articles• Gallery• Videos• Shop• Contact information

Do not choose an overly broad category or one that does not match the main business just to show every service offered.

💡 The channel category explains "what the main business is," while other content explains "what else is offered."

After choosing a category, you can run three simple checks.

Customer understanding check

Looking only at the business name and category, can customers roughly tell what the business offers?

Content consistency check

Do the articles, images, products, and services in the channel match the selected category?

Search habit check

When customers need this product or service, would they likely look for the business under this category?

If all three answers are "yes," the category is usually a good fit.

If the current page does not have a fully matching category, you may choose the closest category to the main business and explain further in the introduction.

The business introduction is not a slogan, and longer is not always better.

A practical introduction should let customers know:

✅ Who the business is

✅ Where it is located or which areas it serves

✅ What it mainly offers

✅ Which customers it suits

✅ Its genuine features

✅ How to continue browsing or contacting it

It is recommended to use the following five-sentence structure:

First sentence: Introduce the business type and area.Second sentence: Explain the main products or services.Third sentence: Explain the target customers or usage scenarios.Fourth sentence: Introduce genuine business features.Fifth sentence: Guide customers to browse or contact.

You can refer to this structure:

"We are a [business type] located in [area], mainly providing [products or services]. Our services suit [main customers or usage scenarios], and we can offer corresponding options based on [customer needs]. Customers can view [articles, photos, products, menus or service information] in the channel. For prices, stock, appointments or other arrangements, please contact us via [contact method]."

When filling in, simply replace the content in the brackets with your actual information.

Food and beverage merchants

"We are a family-run restaurant located in Penang, mainly offering local dishes, daily set meals and group ordering services. Customers can view our menu, business hours and the latest availability through the channel. To confirm dishes, reservations or pickup times, please contact us."

Retail merchants

"We are a household goods store located in Kuala Lumpur, mainly selling home items, gifts and everyday practical products. The channel will showcase our main products, specifications, prices and arrival information. To confirm stock, colours or pickup methods, please contact us via WhatsApp."

Service merchants

"We are a team providing residential air-conditioning cleaning, inspection and repair services, mainly serving designated areas in Selangor. Customers can inquire about suitable arrangements based on the number of units, models and problem descriptions. To make a booking, please provide your area, number of units and a convenient time."

Educational institutions

"We are an education centre located in Johor, offering students small-class courses, homework tutoring and learning activities. Parents can learn about course content, schedules and enrolment methods through the channel. To confirm a suitable class, please contact us and describe the student's age and learning needs."

Beauty merchants

"We are a studio offering facial treatments, nail care and everyday beauty services. Customers can view our service items, environment photos and booking notes in the channel. To confirm times, prices or suitable services, please feel free to contact us in advance."

📌 The above content is only a structural reference. Please modify it according to your actual business operations, and do not add services that the merchant does not provide.

We recommend:

• Use everyday language• Keep sentences short• State your main business first• Explain your service area• Include the information customers need• Provide clear contact guidance• Use real, verifiable content

Try to avoid:

• Writing only slogans• Using lots of industry jargon• Repeating the merchant name• Adding too many emojis• Stacking large numbers of keywords• Including expired promotions• Making guarantees of results that cannot be promised• Using rankings and certifications that cannot be proven

Unclear wording:

"Professional, quality, trustworthy, innovative, providing one-stop top-tier service for you."

Clearer wording:

"We provide air-conditioning cleaning, inspection and repair services for homes and small offices in the Penang area. Customers can book an inspection time based on the number of units, models and problems."

The second version helps customers judge more quickly whether the service meets their needs.

These three items should not each express different content.

For example:

Merchant name:

Bright Kids Learning Centre

Business category:

Education and training

Merchant introduction:

"We provide primary school students with small-class courses, homework tutoring and holiday learning activities. Parents can view course and enrolment information through the channel."

These three items are consistent, so customers can quickly understand the merchant's business.

Example of inconsistency:

Merchant name: Bright Kids Learning CentreBusiness category: Clothing retailMerchant introduction: Mainly sells health supplements

This confuses customers and makes long-term channel management more difficult.

After completing your information, we recommend previewing the channel on your phone.

Check:

✅ Whether the merchant name is fully displayed

✅ Whether the name is easy to read

✅ Whether multilingual names are clearly arranged

✅ Whether the category matches the main business

✅ Whether the first sentence of the introduction states who the merchant is

✅ Whether the introduction states the main products or services

✅ Whether the area and service scope are clear

✅ Whether there is clear contact guidance

✅ Whether there are any typos

✅ Whether there is any repeated or outdated content

It is best to have a friend who is unfamiliar with the merchant read it once, then ask:

"After reading it, do you know what this shop offers?"

"Do you know how you should contact them?"

If the person still cannot answer, the introduction needs to be further simplified or supplemented.

Check and update when any of the following occurs:

• The merchant changes its name• The brand is redesigned• The main business changes• Important services are added or discontinued• The business moves to a new location• The service area changes• Contact details change• The business model changes• The existing introduction no longer matches the actual situation

Before changing the name or category, first confirm whether it will affect customer recognition.

If it is only a short-term campaign, festival promotion or temporary operating arrangement, you may explain it through articles or updates, without frequently changing the merchant name.

✅ Complete Checklist Before Publishing

Merchant name

□ Is it consistent with the signboard and brand?

□ Are the multilingual names correct?

□ Are spelling and letter capitalisation consistent?

□ Have unnecessary symbols been removed?

□ Have unverifiable promotional words been avoided?

□ Can customers easily recognise it?

Business category

□ Does it match the main business?

□ Is it consistent with the channel content?

□ Is it easy for customers to understand?

□ Has a wrong category not been chosen just to appear popular?

□ Have other businesses been added to the introduction?

Merchant introduction

□ Does it state who the merchant is?

□ Does it state the main products or services?

□ Does it state the area or service scope?

□ Does it state which customers it suits?

□ Does it provide the next contact method?

□ Is the content true and accurate?

□ Have exaggerated or unverifiable claims been avoided?

□ Is it clear to read on a phone?

The merchant name builds recognition, the business category explains the main business, and the merchant introduction adds the complete details.

As long as these three items are true, clear and consistent, customers can understand more quickly after entering the channel:

"Who is this?"

"What do they offer?"

"Is it suitable for me?"

"How should I contact them?"

Complex wording is not necessary. Put the most important information first and check from the customer's perspective whether it is easy to understand, and you can build a clear, trustworthy WeiCity merchant channel that is convenient for customers to keep browsing.

WeiCityMake your business visible and your contact easier.