When customers first enter a WeiCity merchant channel, they usually see the merchant name, brand logo and cover image first.

After reviewing this information, customers may want to learn more about:

🏪 What does this merchant mainly offer?

🛍️ What products or services are offered?

👥 Who is this suitable for?

⭐ How is it different from other merchants?

📍 Which areas do you serve?

💬 How should I get in touch if I need help?

These are the key questions the “About” section of your merchant channel should answer.

The “About” section of a WeiCity merchant channel is the key area for introducing your brand, main business, business highlights and ways to make enquiries.

A clear “About” section helps first-time customers quickly understand your business, and also lets existing customers review your service information again.

🏪 Brand introduction: let customers know who you are.

🛍️ Products and services: explain what you offer.

👥 Target customers: help customers judge whether you suit their needs.

⭐ Business highlights: introduce your actual products and service methods.

📖 Brand story: explain your business philosophy and background.

📍 Service area: let customers know which areas you serve.

💬 Contact and enquiries: tell customers what to do next.

A good business introduction does not simply put all your slogans together. It helps customers, after reading, clearly understand what you do, what you can provide and how to contact you further.

The “About” section is an important place for merchants to introduce their business.

The merchant name tells customers what the brand is called.

The brand logo helps customers recognise your store.

However, this information is usually not enough for customers to fully understand your business.

For example:

For example, at an education centre, customers may want to know which courses are offered.

For a repair business, customers may want to know which areas are served.

For a flower studio, customers may want to know whether custom orders are accepted.

For a bakery, customers may want to know which cakes and desserts are available.

All of this information can be explained together in the “About” section.

🏪 Who are you?

🛍️ What do you offer?

👥 Who is this suitable for?

⭐ What are your practical highlights?

📍 Where do you provide services?

💬 How can customers make further enquiries?

For example:

“Welcome to our store. We provide quality service, and customer satisfaction is our mission.”

Although it expresses a welcome, it does not explain the specific business.

It can be changed to:

“We are a bakery located in Penang, mainly offering handmade bread, birthday cakes and party desserts. Customers can ask about cake designs, sizes and booking arrangements based on their actual needs.”

The second version provides much more useful information.

📌 The main purpose of the “About” section is to help customers understand your business, not just to display promotional text.

The first paragraph of your business introduction is very important.

It is recommended to state your main business first, then add your brand philosophy and business story.

We are [merchant name], located in [area], mainly providing [products or services], serving [target customers or usage needs].

This structure works well as a starting point for most merchants.

“Morning Light Bakery is located in Penang, mainly offering handmade bread, birthday cakes and party desserts, suitable for everyday purchases and celebration orders.”

“Flower Language Studio is located in Penang, offering birthday bouquets, graduation flower gifts and custom floral design, helping customers choose suitable floral works for different occasions.”

“Peace of Mind Home Repair provides residential plumbing and electrical repair and general installation services, mainly serving households in designated areas. Please contact us to confirm actual service coverage.”

“Sail Learning Centre provides primary school tuition and study support courses, helping parents understand the learning arrangements for different grades and subjects.”

“Life Selection Store offers household goods and everyday products, and customers can learn about designs, specifications and purchasing information through product descriptions.”

The above names and introductions are fictional examples.

For example:

❌ Starting with a long brand history.

❌ Using a large number of promotional slogans in a row.

❌ Failing to state your main products or services.

❌ Describing services that are not yet available as if they were already open.

First paragraph: introduce the merchant and main business.

Second paragraph: explain products and services.

Third paragraph: add highlights and business methods.

Finally: provide contact methods.

📌 The clearer the first paragraph, the easier it is for customers to decide whether to keep reading.

If you offer multiple products or services, it is not recommended to write them all in one long paragraph.

You can explain them separately by categories that customers can easily understand.

🍞 Everyday Bread

Bread suitable for breakfast, afternoon tea and everyday purchases; actual varieties depend on what is available each day.

🎂 Birthday Cakes

Customers can enquire about current cake designs, sizes, prices and ordering arrangements.

🧁 Party Desserts

Suitable for family gatherings and small events; customers can enquire about available options based on the number of guests and date of use.

🔧 Residential Repairs

Residential repair services within our actual scope of business; specific items need to be confirmed based on the problem.

💡 Equipment Installation

Introduce the installation items currently available and related arrangements.

📋 Service Enquiries

Customers can provide their service area, a description of the problem and necessary photos so the merchant can confirm further details.

📚 Primary School Tuition

Introduce the grades, subjects and course arrangements currently offered.

📝 Study Support

Explain the focus of support, suitable students and the enquiry process.

👨‍👩‍👧 Parent Enquiries

Help parents understand class times, fee arrangements and registration procedures.

🌹 Birthday Bouquets

Introduce birthday bouquets in different styles and the design directions available.

🎓 Graduation Flower Gifts

Showcase floral works suitable for graduation celebrations.

🎨 Custom Floral Design

Based on the services actually provided, explain colours, flower materials and ordering arrangements.

🛍️ Item name.

📝 Main content.

👥 Suitable needs.

📅 Necessary booking conditions.

💬 Ways to make further enquiries.

📌 Introducing main products and services separately helps customers quickly find the item they need.

Some merchants clearly state their service names, but customers still do not know whether the service suits them.

Therefore, you can further explain the target customers and usage scenarios.

For example:

“Suitable for households needing residential plumbing and electrical repairs, equipment installation and general maintenance services.”

For example:

“Suitable for family gatherings, office events and small celebrations.”

For example:

“Provides study support for specified grade levels and subjects. Parents may first inquire about course content and suitable study arrangements.”

For example:

“Offers everyday household items, suitable for customers who want to learn about product specifications, uses, and different styles.”

For example:

“Suitable for individuals and merchants who need brand visual design, promotional images, or related creative services.”

For example:

“Mainly serves designated areas in Penang. Arrangements for other areas can be confirmed in advance.”

Because customers can judge based on their own circumstances:

🎯 Whether the service meets their needs.

📍 Whether the area applies to them.

📅 Whether the timing suits them.

💰 Whether further price inquiries are needed.

For example, education services should not guarantee that all students will achieve the same learning results.

Repair services should also not guarantee that all problems will be resolved before the actual situation has been inspected.

📌 Specifying who the service is suitable for is more useful than a general statement such as "suitable for everyone."

Many merchants like to write in their "About" section:

“Quality first.”

“Best service.”

“Customers come first.”

These statements can express business philosophy, but they make it hard for customers to understand the actual differences.

It is recommended to describe features through business practices that can be explained and verified.

For example:

📦 Which specifications are available.

🎨 Which color options are available.

🍞 Which main materials are used.

💐 Which floral arrangement styles can be chosen.

For example:

🏪 In-store service.

🚚 Home visit service.

💻 Online consultation.

📅 Appointment arrangements.

For example:

“Before a cake order, we will first confirm the celebration date, expected number of guests, size, and pickup time with the customer.”

For example:

“Provides home visit services in designated areas of Penang. Specific locations and times must be confirmed in advance.”

You can introduce:

🎓 Actual professional qualifications.

🛠️ Relevant work experience.

📋 Verifiable service background.

🏆 Awards actually received.

General wording:

“We provide the most professional and considerate cake ordering service.”

A more specific way to write it:

“Before you place a cake order, we will confirm your celebration date, expected number of guests, cake size, and pickup arrangements, so you clearly understand the styles available and the ordering conditions.”

If you introduce certificates, awards, or licenses, use their correct names.

Do not use rankings or professional qualifications that cannot be verified.

📌 Specific service processes and business practices help customers understand a merchant better than slogans alone.

A brand story can make a merchant's introduction more complete.

However, there is no need to include every startup experience.

It is recommended to keep the points that help customers understand the brand.

For example:

“We hope to make it easy for busy families to prepare suitable desserts for gatherings.”

For example:

“Many customers are unsure what size to choose when ordering a cake, so we ask about the expected number of guests during consultation.”

For example:

📋 Clear explanations.

💬 Timely communication.

🛍️ Accurate product information.

📅 Confirming actual arrangements.

“Morning Light Bakery hopes to help customers find suitable baked goods for both everyday life and special celebrations.

In addition to handmade bread and desserts, we also value communication before orders.

When customers ask about birthday cakes, we first understand the celebration date, expected number of guests, and style preferences, then provide relevant options based on actual supply.”

Because it not only explains the business philosophy, but also introduces specific service methods.

Do not fabricate founding years, team backgrounds, customer reviews, or business experience.

📌 The value of a brand story lies in helping customers understand why a merchant operates this way and how these principles are reflected in actual service.

Different merchants may offer services in different ways.

For example:

🏪 Physical store.

🚚 Delivery service.

🛠️ Home visit service.

💻 Online service.

📅 Appointment-based service.

Therefore, the "About" section can include additional information based on actual business methods.

“Welcome to visit our store to learn about our products. Please refer to the channel's basic information for business hours and the detailed address.”

“Please contact us before ordering to confirm the delivery range, fees, and available dates.”

“Provides home visit services in designated areas. When you make an inquiry, please first state your location and service needs.”

"Provides online consultation and related services; specific arrangements are subject to the project confirmed by both parties."

“This studio operates by appointment. Please contact us in advance to confirm a time before visiting.”

If the merchant has no physical store, or does not accept customers without an appointment, this should be stated clearly.

📌 Clearly explaining service areas and business methods helps customers determine whether it suits their situation.

A complete merchant introduction should finally tell customers what they can do next.

It is not recommended to only write:

“Feel free to contact us.”

More specific inquiry guidance can be provided based on actual business:

“Please see our menu. For group dining, please provide the dining date, expected number of guests, and pickup arrangements so we can confirm further.”

“When you make an inquiry, please provide the service area, a description of the issue, and necessary on-site photos so we can confirm the actual service content.”

“Parents are welcome to inquire about courses. Please first state the student's grade level, the subjects of interest, and suitable class times.”

“When inquiring about products, please provide the product name, specifications, and required quantity so we can confirm current availability.”

“To order a bouquet, please state the date of use, preferred color scheme, and budget range. We will confirm further based on actual flowers and production arrangements.”

“To discuss cooperation, please briefly describe your company or brand background, the direction of cooperation, and related needs.”

When phone numbers, private addresses, order details, or other sensitive information are involved, communicate through appropriate private channels.

For example:

📞 Phone.

💬 WhatsApp.

📧 Email.

🌐 Currently available contact options.

📌 Clear inquiry guidance can help customers provide more complete information when they first get in touch.

The following is a complete introduction example for a fictional bakery.

Merchants may adjust it according to their actual operations.

Morning Light Bakery is located in Penang and mainly offers handmade bread, birthday cakes, and party desserts, helping customers prepare suitable baked goods for everyday life and celebrations.

Through clear product descriptions and ordering instructions, we hope to make it easier for customers to understand the different food options and confirm actual arrangements before ordering.

Offers breads suitable for breakfast, afternoon tea, and everyday purchases.

Actual styles and available quantities are subject to the in-store situation on the day.

Offers birthday cakes in different styles and sizes.

Customers can inquire about the currently available options based on their celebration date, expected number of guests, and preferred design direction.

Before ordering, we recommend confirming:

📅 Celebration date.

👥 Expected number of guests.

🎨 Preferred style.

📏 Cake size.

📦 Pickup arrangements.

Offers desserts suitable for family gatherings, office events, and small celebrations.

Customers can further inquire about the types and quantities available based on the number of guests and date of use.

We hope customers can clearly understand the product content and actual arrangements before ordering.

Therefore, we confirm the following for each order:

🛍️ Product selection.

📦 Required quantity.

💰 Actual price.

📅 Date of use.

🕒 Pickup times.

For the detailed address, business hours, and contact details, please refer to the merchant basic information currently shown on the channel.

Welcome to contact us through the channel's contact options to learn about products, styles, and ordering arrangements.

For cakes or party desserts that need advance preparation, we recommend contacting us early to confirm production schedules.

📌 This example includes brand introduction, product categories, service features, business information, and inquiry methods, and can serve as a basic structural reference for a merchant's "About" section.

Different merchants may focus on different points in their introductions.

Suggested topics to cover:

🏪 Restaurant Type.

🍜 Main Dishes.

📍 Store Location.

🕒 Business Hours.

🍽️ Menu and Online Ordering.

Suggested topics to cover:

📦 Product Categories.

🎨 Styles and Specifications.

🛍️ How to Buy.

📍 Store or Delivery Areas.

💬 Product Inquiries.

Suggested topics to cover:

🔧 Service items.

📍 Service area.

📋 Inquiry Process.

📅 Appointment arrangements.

💰 Pricing methods.

Suggested topics to cover:

📚 Course Areas.

👧 Suitable Ages or Grades.

🏫 Learning environment.

📅 Class schedule.

💬 Parent consultation methods.

Suggested topics to cover:

🎨 Design Services.

🖼️ Types of Work.

🛠️ Collaboration Process.

📋 How Requirements Are Confirmed.

💬 Business Collaboration Contact.

Suggested topics to cover:

💐 Types of Bouquets.

🎁 Occasions.

🎨 Design style.

📅 How to Book.

🚚 Delivery or Pickup Arrangements.

For example:

Restaurants should prioritize explaining their dishes and business information.

Education centers should prioritize explaining their courses and suitable participants.

Repair merchants should prioritize explaining their service scope and booking process.

📌 The About page should focus on actual business arrangements, rather than applying the same template to all industries.

Many customers browse merchant channels on their mobile phones.

Therefore, content should not only be complete but also easy to read.

Avoid putting the brand story, service items, and contact information all in one long paragraph.

For example:

🏪 About Us.

🛍️ Main Products.

🛠️ Service items.

⭐ Business Highlights.

💬 Contact and Inquiries.

For example:

🍞 Handmade Bread: Introduces the bread selection available daily.

🎂 Birthday Cakes: Explains styles and booking arrangements.

🧁 Party Desserts: Introduces suitable events and quantities.

For example:

🔍 Is the font clear?

📝 Are the paragraphs easy to read?

🖼️ Are the images complete?

💬 Is the contact information easy to find?

Suggested order:

🏪 Brand and Main Business.

🛍️ Products and services.

👥 Suitable Customers.

⭐ Business Highlights.

📍 Service coverage.

💬 Contact and Inquiries.

For example:

The About page only needs to briefly introduce repair services.

A detailed booking process can be published separately:

“What Information Should You Prepare Before Booking a Residential Repair Service?”

Emojis can be used to signal topics, but should be used in moderation.

📌 Clear subheadings, independent paragraphs, and appropriate blank lines can help mobile users find the information they need more easily.

A merchant's About page should first be written for customers who genuinely want to learn about the business.

On this basis, clear names, business descriptions, and area information can be used to help readers understand the page's topic.

For example:

“Morning Light Bakery”

For example:

"Located in Penang"

For example:

"handmade bread"

"birthday cakes"

“Party Desserts”

For example:

“Suitable for family gatherings and small celebrations.”

Do not repeat the same name many times just to add keywords.

For example, the following repetition is not recommended:

“Penang cake, Penang birthday cake, Penang cake shop, Penang cake ordering……”

It can be written naturally as:

“We are located in Penang, offering birthday cakes and party desserts. Feel free to contact us in advance about styles and ordering arrangements.”

For example:

📍 Changes in service areas.

🛍️ Product adjustments.

📞 Changes to contact information.

📅 Changes to booking methods.

Whether Google indexes a merchant channel and how a page ranks also depends on website technical settings, content quality, accessibility, and other factors.

📌 Real, clear, and specific business descriptions are an important foundation for serving both customer reading and search content organization.

Yes, it should be checked regularly based on actual business operations.

The About page should reflect the products and services the merchant currently offers.

For example:

A bakery starts offering a new dessert category.

Add an introduction as needed.

For example:

A repair merchant stops providing a certain service.

Delete or update the old description.

For example:

Adding a new delivery range.

Stopping on-site service in a certain area.

For example:

📞 New phone number.

📧 New email address.

💬 New inquiry channel.

For example:

🏷️ Brand name change.

📍 Store relocation.

🕒 Changes to business hours.

For example:

“Storewide 20% off this weekend only.”

Time-sensitive information like this is better placed on activity pages or related content pages that are easier to update.

📝 Are the services described still being offered?

📍 Are the area and contact details correct?

💬 After reading, do customers know how to make further inquiries?

📌 The About page does not need to be changed every day, but it should be updated promptly when important business information changes.

It is a content area used to centrally introduce the brand, main business, products, services, and ways to get in touch.

Suggested contents include:

🏪 Merchant introduction.

🛍️ Main products and services.

👥 Target customers.

⭐ Business Highlights.

📍 Service area.

💬 Contact Information.

Not necessarily.

The key is to be clear and complete, and to match actual business needs.

It is recommended to first introduce the merchant name, business area, and main business.

This can be arranged based on target customers and actual business needs.

It is recommended to keep names and key information consistent.

You can first introduce the main business, products, and service methods.

There is no need to invent a brand story just to appear complete.

You can summarize the main product categories.

Detailed specifications, prices, and styles are better placed on the corresponding product pages.

It is recommended to organize them by category.

Detailed descriptions can be supplemented through sections or articles.

You can explain online services, booking methods, or the actual service area.

It is recommended to provide clear contact guidance that matches the channel's actual contact details.

You can introduce real, accurate information that is suitable for public disclosure.

Clear merchant names, business descriptions, and area information help organize page content, but do not guarantee search indexing or ranking.

Short-term promotions are usually better suited to activity pages or related content pages that are easy to update.

There is no fixed requirement.

Check promptly when main business, service areas, contact details, or other important business information changes.

You can check from the perspective of a customer who is meeting the merchant for the first time:

🏪 Do they know who you are?

🛍️ Do they know what you offer?

👥 Do they know who the service is suitable for?

📍 Do they know the service scope?

💬 Do they know how to get in touch?

📌 If customers can answer these questions after reading, this About page has the basic function of clearly introducing the merchant.

✅ The merchant name is correct.

✅ The main business is clearly stated.

✅ The opening is easy to understand.

✅ Main items are listed.

✅ Each service has a brief description.

✅ No services that are not yet available are introduced.

✅ Suitable customers are clear.

✅ Usage scenarios match actual conditions.

✅ Highlights are supported by facts.

✅ No exaggerated promotion.

✅ Professional qualifications and awards are accurate.

✅ Content is authentic.

✅ Related to the business philosophy.

✅ Does not include unrelated lengthy background.

✅ Area information is accurate.

✅ In-store, home visit, or online options are clearly stated.

✅ Booking requirements are explained.

✅ Contact information is valid.

✅ Inquiry instructions are clear.

✅ Customers know what to do next.

✅ Paragraphs stand on their own.

✅ Subheadings are clear.

✅ Emojis are used in moderation.

✅ Easy to read on mobile.

✅ No outdated services.

✅ No expired promotional information.

✅ Consistent with the channel's basic information.

📌 Reviewing your About section from the customer's perspective before publishing can make it clearer and more useful.

The About section of a merchant channel is not promotional copy that gets better the longer it is.

It should help customers quickly learn:

🏪 Who you are.

🛍️ What you offer.

👥 Which needs you are suited to.

⭐ What practical features you offer.

📍 Where you provide your services.

💬 How to get in touch further.

A complete and clear About section can start with a simple brand introduction, then gradually add products, services, business practices, and contact information.

The value of the WeiCity merchant channel About section is in organizing what you want to share into information that customers can easily understand and find.

🏪 Introduce your brand: Let customers know who you are.

🛍️ List main services: Let customers understand what you offer.

👥 Describe suitable customers: Help customers judge whether you fit their needs.

⭐ Share practical features: Use specific practices to explain how you operate.

📖 Add your brand story: Let customers understand your business philosophy.

📍 Explain your service area: Let customers know where they can receive service.

💬 Provide inquiry guidance: Let customers know what to do next.

📱 Optimize layout: Make browsing on mobile easier.

🔄 Update regularly: Keep the introduction consistent with actual operations.

Start with a clear opening paragraph, organize products and services into separate items, then add practical features and contact methods.

Customers meeting you for the first time should be able to form a basic understanding of your business without needing to ask repeated questions.

📝 Clear introductions help customers understand more easily.

🛍️ Clear services help customers choose more easily.

💬 Convenient contact methods let customers know what to do next.

For specific About section editing methods, text display, and available features, refer to the current merchant channel management page on WeiCity.

👉 Open WeiCity: https://wei.city/