2 How to Use WeiCity Article Features? From Full Introductions to Long-Term Content

“I have a lot of product information. How do I introduce it completely?”

“Where should course, service, and event rules be placed?”

“Customers often ask the same questions. Can I organize them into an article?”

“How should I write so that customers want to keep reading?”

Some merchant content cannot be explained clearly with a single image or a few sentences, such as course introductions, product guides, service processes, event details, and frequently asked questions.

💡 With the WeiCity Articles feature, you can organize this material into complete content with a title, cover image, summary, and body text, displayed long-term in your merchant channel.

📌 What is the WeiCity Articles feature?

An article can usually include:

✅ Title

✅ Subtitle

✅ Summary

✅ Cover image

✅ Full body text

✅ Related tags

After entering the channel, customers can choose articles of interest based on their titles and then read the complete material.

📌 The fields and features you can actually fill in should follow what is currently shown in the channel backend.

Not every message needs to be written as a long post. The following content is well suited to the Articles feature.

✅ Detailed Product Introductions

Explain product features, specifications, uses, suitable users, and how to choose.

✅ Service Introductions

Organize service content, processes, required time, pricing methods, and consultation preparation.

✅ Course and Registration Guides

Introduce course audiences, learning content, class locations, schedules, and registration materials.

✅ Event Details

Explain dates, locations, participation requirements, fees, places available, and notes.

✅ Case Studies and Portfolio Introductions

Show customer needs, completed work, and result images.

✅ Usage or Buying Guides

Help customers understand the differences between various products, services, or options.

✅ Frequently Asked Questions

Collect frequently asked customer questions in one place to reduce repeated explanations.

💡 If content needs to be kept long-term and customers need to review complete information, it is suitable to organize it as an article.

Both articles and posts can be used to publish content, but they serve different purposes.

✅ Articles

Suitable for complete, long-term content, such as:

• Merchant introductions

• Product and service explanations 

• Registration or booking guides

• Professional knowledge

• Usage instructions

• Frequently asked questions

✅ Updates

Suitable for timely, shorter messages, such as:

• New arrivals

• Current events

• Business hour notices

• Recent work

• Promotion reminders•

Daily updates

🔶 For example:

An education center can use an article to fully introduce its courses, then use a post to remind people of open-day dates.

A restaurant can use an article to introduce its signature dishes and dining guide, then use a post to announce holiday business hours.

💡 Articles handle “complete explanations,” while posts handle “timely updates.” The two can work together.

A title should directly describe what the article covers, rather than only saying “Latest News” or “Welcome.”

Recommended:

Audience + Question + Key Content

For example:

✅ How to Choose Children's English Courses? From Level Assessment to Registration Preparation

✅ What Does an Auto Maintenance Package Include? What Car Owners Should Know Before Booking

✅ How to Request a Kitchen Renovation Quote? A Guide to Preparing On-Site Photos and Measurements

✅ What Should You Know Before Checking In to a Guesthouse? Facilities, Parking, and Check-In Instructions

✅ How to Inquire About Hardware Parts? Methods for Photos, Measurements, and Model Confirmation

A clear title lets customers quickly judge whether an article is relevant to them while browsing the channel.

📌 Avoid exaggerated titles that do not match the body text, and do not make effect guarantees that cannot be verified.

Subtitle

Use one sentence to add value to the article and let readers know what they can learn from it.

For example:

“Clearly organize course content, class arrangements, and registration materials so parents can compare options and ask questions more easily.”

Summary

Use two or three sentences to summarize the article's audience, main content, and purpose.

The summary can answer:

🔹 Who is this article written for?

🔹 What is the main topic?

🔹 What can customers do after reading it?

🔶 Summary example:

“When choosing a children's course, what information should parents review? This article organizes course content, suitable ages, class times, and registration preparation to help parents understand the arrangements first, then contact the center to confirm classes and places available.”

💡 The subtitle encourages readers to keep reading, while the summary quickly explains the article's key points.

The cover is the first thing customers see when browsing an article.

We recommend that the cover:

✅ Relates directly to the article topic

✅ Has a short and clear title

✅ Remains easy to read when viewed on a phone

✅ Uses consistent brand colors and layout

✅ Shows people, products, or scenes that look real and natural

✅ Leaves enough margin around important text

🔹 Product or service scenes

🔹 Storefront or work environments

🔹 Course, event, or case photos

🔹 Designed theme images

📌 Do not put too much text on the cover. Prices, dates, and detailed conditions can be explained in the body text.

If you use photos of customers, students, children, or partner projects, obtain appropriate permission first.

Longer articles need to be divided into sections, rather than placing all content in one large block.

You may use the following structure:

1️⃣ Raise common customer questionsLet readers know what problem the article will address.

2️⃣ Briefly explain the topicFirst explain the basic content of the product, service, or event.

3️⃣ Use subheadings to organize contentBreak key points into different parts.

4️⃣ Add lists or stepsMake complex content easier to understand.

5️⃣ Provide practical examplesHelp customers understand how to apply the information.

6️⃣ Add notesExplain how prices, inventory, places available, or arrangements should be confirmed.

7️⃣ Provide next stepsTell customers how to contact you, register, book, or request a quote.

💡 Each subheading should focus on one question. Keep paragraphs short so they are more comfortable to read on a phone.

More images are not always better. Images should help readers understand the content.

You can include:

✅ Overall product views and details

✅ Service processes

✅ Storefront or venue environments

✅ Course and Activity Scenes

✅ Project or Portfolio Cases

✅ Entrances, Routes and Parking Locations

Each photo can include a short caption, for example:

“Classroom environment: shows the actual learning space and seating arrangement.”

“Product specification label: please check the model and size when inquiring.”

“Completed construction photo: this case shows the actual scope of work we handled.”

📌 Images should relate to the nearby text. Avoid placing many photos in a row without explanations.

✅ Restaurants

• Introduction to signature dishes

• Group meal or event packages

• Online Ordering and Pickup Guide

• Holiday opening arrangements

✅ Retail Stores

• Product range introduction

• Beginner's buying guide

• Sizes, models and usage instructions

• New arrivals and stock updates

✅ Education and Training

• Course content and suitable learners

• Registration process

• Common questions from parents

• Open day and event guide

✅ Beauty and Hair Salons

• Service introduction

• Preparation before booking

• Portfolio cases

• Daily aftercare instructions

✅ Renovation and Repair

• Project cases

• Preparing information for a quote

• Materials and construction notes

• Service areas and on-site process

✅ Travel and Accommodation

• Room type and facility introduction

• Check-in guide

• Itinerary notes

• Location and transportation information

💡 Start with the questions customers ask most often. This is more practical than trying to publish a large number of articles at once.

A finished article does more than wait in the channel for customers to find it.

Can be used to:

✅ Replying to Customer Inquiries

When customers ask related questions, share the article so they can review the full information first.

✅ Social Media Promotion

After posting a short post or image, invite interested people to read the full article.

✅ Event and Registration Communication

Organize dates, conditions and required materials in the article so participants can review them easily.

✅ Customer Referrals

Encourage existing customers to share the article with friends who have the same needs.

✅ Internal Consistency

Have the team use the same article to introduce services, reducing inconsistent information.

📌 When sharing an article, still respond to the customer's specific questions. Do not just send a link without explanation.

An article does not stop needing review after it is published.

Update the following information promptly when it changes:

🔹 Prices and fee conditions

🔹 Business hours

🔹 Product specifications

🔹 Course schedules

🔹 Event dates

🔹 Service areas

🔹 Contact information

🔹 Booking, rescheduling or cancellation rules

If an article no longer applies, adjust it or stop using it according to the methods provided in the back end.

📌 Customers may see an article at different times, so long-term content needs to stay accurate.

1️⃣ Complete Merchant IntroductionExplain who the merchant is, what it offers, and how to contact it.

2️⃣ Main Products or ServicesChoose the one customers ask about most often and introduce it.

3️⃣ Customer Inquiry GuideTell customers what information to provide when asking for a quote or booking.

4️⃣ Frequently Asked QuestionsOrganize questions about prices, times, locations and processes.

5️⃣ Upcoming EventsFully explain the current event content and participation requirements.

💡 Publish a few genuinely useful articles first, then keep adding more based on customer questions.

✅ Does the title state the topic directly?

✅ Are the subtitle and summary clear?

✅ Is the cover easy to read on a phone?

✅ Does the body use subheadings to organize sections?

✅ Are the images relevant to the content and authorized for use?

✅ Are the prices, dates and conditions accurate?

✅ Does it state that stock, places or arrangements need to be confirmed?

✅ Is the contact information valid?

✅ Does the article tell customers what to do next?

A clear article can help customers learn more about products, services and events, and can also reduce the time merchants spend repeatedly organizing information.

Start with the questions customers ask most often, and turn the answers into articles with clear titles, complete content and easy reading.

As articles gradually increase, the merchant channel can also become a more complete and valuable entry point for introducing your business.

Want to learn how to use the WeiCity article feature?

Feel free to contact us through the contact information on the official WeiCity channel, and start organizing your first article based on your industry and business needs.

WeiCityMake your business visible and your contact easier.