25 How Baking & Custom Cake Merchants Can Use WeiCity: From Showcasing Work to Customer Bookings

“What cake designs do you have for birthdays?”

"Can this be made in this color?"

"For ten people, how big of a cake is needed?"

“This Saturday, are you still taking orders?”

“Can you deliver to the restaurant?”

When choosing cakes and desserts, customers usually look at the appearance first, then confirm the flavor, size, budget, and delivery time.

💡 With WeiCity, you can create your own merchant channel and organize your products, signature works, and booking requirements, so customers can first find the styles they like and then contact you to confirm their order.

✅ Bakery Retail StoresShowcase the cakes, breads, and pastries you actually sell.

✅ Custom Cake StudiosIntroduce theme designs, styles, and the custom production services you actually take on.

✅ Cupcake and Dessert MerchantsOrganize flavors, specifications, and combination options.

✅ Cookie and Baked Gift Box MerchantsDisplay gift box contents, packaging, and booking conditions.

✅ Wedding and Event Pastry SuppliersIntroduce cakes, desserts, and bulk supply options.

✅ Corporate Tea Break SuppliersExplain pastry arrangements you actually provide for meetings, celebrations, and other occasions.

📌 Introduce products according to your actual business scope, and state which are everyday styles and which require advance booking or custom orders.

You can organize them by product and purpose:

🔹 Everyday CakesDisplay by flavor, size, and styles actually available.

🔹 Birthday and Themed CakesIntroduce the design directions and custom conditions you can offer.

🔹 Cupcakes and Small DessertsIndicate whether they are sold individually, in boxes, or in other formats.

🔹 Cookies and Baked Gift BoxesDisplay set contents and packaging.

🔹 Wedding and Event PastriesOrganize representative cases and inquiry requirements.

🔹 Corporate and Bulk OrdersExplain quantities, portioning, and delivery arrangements.

💡 You can start with common flavors and representative styles, then add special designs and event examples.

Recommended to specify:

✅ Product name or number

✅ Flavors and main components

✅ Size or net weight

✅ Packaging and sales unit

✅ Available styles

✅ Whether custom orders are accepted

✅ How far in advance to order

✅ Storage and serving instructions

🔶 Example: Birthday Cake Introduction

Style: State the name or number.Flavor: List the options actually available.Specifications: Provide the size or net weight.Decoration: Explain what the displayed style includes.Packaging: State whether a cake box is included.Booking: Contact us to confirm the date, price, and production schedule.

📌 If you provide guidance on number of servings, indicate that it is an estimate. Slice size, cake height, and other menu arrangements all affect the actual portions.

It is recommended to prepare:

🔹 Full View PhotosShow the complete shape and color scheme.

🔹 Side PhotosHelp customers understand height and layers.

🔹 Decoration DetailsShow lettering, patterns, and accessories.

🔹 Cross-Section PhotosWhere applicable, show the actual fillings and structure.

🔹 Packaging PhotosExplain how the cake is presented at delivery.

💡 Photos can be labeled with flavor, size, and case number so customers can point to exactly what they want when they inquire.

📌 Works should be labeled as styles available to order, past cases, or style references; display models should be clearly distinguished from edible cakes.

You can ask customers to provide:

1️⃣ OccasionBirthday, anniversary, wedding, graduation, or other event.

2️⃣ Required date and timeState whether it is for pickup or delivery.

3️⃣ Desired portion sizeProvide the number of guests and other menu arrangements so the specifications can be discussed.

4️⃣ Flavor preferencesChoose from the options the merchant actually offers.

5️⃣ Theme and colorsReference images are welcome.

6️⃣ Cake wordingClearly provide names, blessings, and language.

7️⃣ Budget rangeState whether decorations and delivery should be included.

🔶 For example:

“Please share the date, number of guests, flavor, theme, message wording, and budget. If you have reference images, you are welcome to send them too, and we will confirm a plan based on our actual production capabilities.”

📌 Reference images are used to communicate direction. Shape, color, and details must be confirmed based on materials, size, and production methods.

We recommend organizing the following clearly:

✅ Key ingredient information

✅ Known allergens

✅ Whether some recipe adjustments are possible

✅ How special requests are confirmed

✅ Whether equipment or workspace is shared

✅ The scope of requests you can accept

💡 When customers have food allergies or other clear restrictions, they should be informed before booking, and they should receive a specific reply from the merchant.

🔶 For example:

“If you have any food allergies or special dietary needs, please let us know before placing your order. We will explain the products and preparation conditions we can offer, and then confirm whether we can take your order.”

📌 Do not state “we do not add a certain ingredient” as “guaranteed free of that allergen.” Descriptions involving certification or special recipes must have appropriate support.

Custom cake quotes may be affected by size, flavor, shape, and decoration.

Recommended to specify:

🔹 Specifications and styles that correspond to the price

🔹 Whether basic decoration is included

🔹 How special shapes are priced

🔹 Whether topper cards, candles, and other accessories are included

🔹 Whether gift boxes or extra packaging are charged separately

🔹 Delivery fees

🔹 Deposit and payment arrangements

🔶 For example:

“Displayed prices correspond to the sizes, flavors, and decorations described. Special shapes, extra accessories, and delivery fees should be confirmed at the time of booking.”

📌 Prices from past cases may not apply to new designs; they should be rechecked against the requirements confirmed by the customer.

It can be organized as follows:

1️⃣ Confirm the productCheck the style, flavor, and specifications.

2️⃣ Confirm the designCheck the theme, colors, and decoration scope.

3️⃣ Confirm the wordingCheck names, dates, and blessings.

4️⃣ Confirm the costsExplain what is included in the product, accessories, and delivery.

5️⃣ Confirm the deliveryCheck the time, location, and contact person.

6️⃣ Complete the bookingArrange production according to the agreed payment and confirmation process.

📌 An inquiry is not the same as a completed booking. Deadlines for order changes, additional fees, and cancellation rules should be explained in advance.

We recommend explaining each separately:

✅ How to check which products are available for same-day purchase

✅ How far in advance standard styles must be ordered

✅ Whether complex custom work requires more time

✅ How daily order capacity is confirmed

✅ Whether rush orders are accepted

✅ How holiday periods are handled

🔶 For example:

“Please contact us first to confirm whether we can take orders for a specific date. Complex designs, special materials, and bulk orders require sufficient production time.”

💡 Update available order dates and holiday booking information regularly so customers can understand the schedule.

📌 Displayed works do not mean that products are in stock that day, nor that every design can be completed on a rush basis.

Suggested content:

🔹 Pickup address and time slots

🔹 Delivery areas and fees

🔹 Available delivery time windows

🔹 Transport and placement requirements

🔹 Handover arrangements for restaurants or event venues

🔹 How to handle cases when the recipient is not present

🔹 Rules for changing the address and time

🔶 For example:

“Please provide the complete address, contact person, and the preferred delivery time slot. We will confirm whether the product is suitable for delivery, as well as the transport fees and handover arrangements.”

📌 Different cake structures have different transport requirements; instructions should be provided for each specific product.

We recommend explaining each product separately:

✅ Does it need refrigeration?

✅ How to store it after receipt

✅ Recommended time to eat

✅ Whether any special handling is needed before eating

✅ Which decorations are not edible

✅ How to cut and remove accessories

✅ How to contact the merchant if a problem is found

💡 Cakes, cookies, and different desserts may require different storage methods; corresponding instructions can be provided at delivery.

📌 Storage temperature and duration should be explained based on the actual recipe, product, and transport conditions; not all products should use the same requirements.

You can ask customers to provide:

🔹 Event type and date

🔹 Expected number of guests

🔹 Product types and quantities

🔹 Per-portion or overall budget

🔹 Whether separate packaging is needed

🔹 Labels and brand materials

🔹 Delivery location and time

🔹 Whether on-site display is needed

🔶 For example:

“Please share your event date, number of guests, product requirements and budget. We will confirm the plan and quotation based on our production capacity, packaging and delivery conditions.”

💡 If there are multiple locations or different batches, please list the quantity and delivery requirements for each separately.

📌 Product supply, dessert table setup, equipment rental and on-site service should each be described, including whether they are included.

🔹 About UsIntroduce the shop, production focus and business hours.

🔹 Products & FlavorsOrganize by cakes, desserts, biscuits and gift boxes.

🔹 Custom WorksShowcase representative cases and the scope of design.

🔹 Booking GuideOutline dates, specifications, inscriptions and the confirmation process.

🔹 Pickup & DeliveryExplain delivery areas, times and transport requirements.

🔹 Storage & FAQProvide care instructions and ingredient inquiry information.

💡 To start, you can add your main flavors, representative works and booking guide first, then add detailed styles later.

🔶 Customer asks: “What birthday cake options do you have?”

Suggested reply:“Hello, here are our styles and flavors. Please share the date, number of guests and budget, and we will help confirm the available products and booking arrangements.”

🔶 Customer asks: “Can you make a cake based on this picture?”

Suggested reply:“Please send the reference image, desired size and date. We will first confirm the design, materials and production conditions, then explain the plan and quotation.”

🔶 Customer asks: “Can you deliver to a restaurant?”

Suggested reply:“Please provide the restaurant address, contact person and preferred delivery time slot. We will confirm the delivery arrangement, and please also check the restaurant's receiving and storage conditions in advance.”

1️⃣ Basic Business InformationName, address, business hours, and contact details.

2️⃣ Main products and flavorsOrganize what is actually available.

3️⃣ Representative work imagesNote the style, size and reference conditions.

4️⃣ Booking information checklistTell customers what information they need to provide.

5️⃣ Delivery and storage instructionsOutline pickup, delivery, storage and serving arrangements.

✅ Are the products, flavors and specifications clear?

✅ Are the images of ready-made items or reference cases?

✅ Are decorations and accessories included?

✅ How are ingredients and special requirements confirmed?

✅ How are booking dates and orders checked?

✅ Are delivery and storage requirements specific?

✅ Is the contactinformation correct?

Once your products, works and booking guide are organized in the channel, you can use it for everyday promotion, customer replies and event dessert communication.

Customers can learn about your production style first, then provide dates, flavors and design requirements. Merchants can also use this to confirm quotations, production and delivery arrangements.

Want to learn how to set up a Baking & Custom Cakes merchant channel?

Feel free to contact us through the official WeiCity channel contact details, and we can organize display content suitable for your store together.

WeiCityMake your business visible and your contact easier.