9 How to Publish Offers and Promotions? Make Them Clear So Customers Can Decide to Take Part

“Limited-time offer!” “Special bundle!” “Join us!”

These phrases can attract attention, but customers usually also want to know:

🔹 What exactly is the offer?

🔹 When can it be used?

🔹 Do I qualify?

🔹 Should I contact you first, or visit in person?

🔹 Are there any other fees?

When publishing promotions and events in your WeiCity merchant channel, make these details clear so customers know what to do next after reading.

✅ ① Offer details: What do customers get?

Describe the related products, services or bundle, along with the specific offer.

🔸 For example:

“Second drink half price for selected beverages.” “Selected product bundle offer.” “Course consultation available on open day.”

📌 If the offer only applies to some items, list the scope.

✅ ② Validity: When can customers take part?

State the start and end dates. If there are specific time slots, include them as well.

🔹 Event dates

🔹 Daily valid hours

🔹 Excluded dates (if any)

📌 Use specific dates whenever possible so customers can tell whether the information is still valid.

✅ ③ Eligibility: Who can participate?

If there are eligibility restrictions, state them in advance.

🔹 All customers

🔹 First-time visitors

🔹 Designated members

🔹 Specified ages or grades

🔹 Customers of specified branches

Let customers confirm whether they qualify before they make further inquiries.

✅ ④ Pricing & inclusions: How are fees calculated?

For paid events or packages, explain:

🔹 Promotional price

🔹 Included products or services

🔹 Items requiring additional payment

🔹 Other applicable fees (if any)

📌 When comparing original and promotional prices, make sure the price information is accurate.

✅ ⑤ How to take part: What should customers do next?

Describe the steps clearly according to your actual arrangements.

🔹 Visit in person

🔹 Contact first via WhatsApp

🔹 Register in advance

🔹 Claim or purchase in the specified way

🔹 Show the relevant voucher in store

📌 Only include participation methods that have been set up and are ready to use.

✅ ⑥ Conditions of use: What are the restrictions?

Include conditions that affect customers' choices, such as:

🔹 Whether advance contact is required

🔹 Usage limit per person

🔹 Whether quantities are limited

🔹 Whether it can be combined with other offers

🔹 Whether it applies to all branches

🔹 Cancellation or refund arrangements (where applicable)

Do not just write “terms apply.” Clearly explain the main conditions.

🔶 Food & Dining

When publishing dining offers, explain the food or drinks, applicable times, participating branches and conditions of use.

🔸 Example direction:

“Second drink offer for selected beverages,” and explain how the second drink price is calculated and which beverages are eligible.

🔶 Retail Stores

When publishing bundle or product offers, explain the corresponding styles, specifications, quantities and prices.

📌 If accessories shown in the image are not included in the bundle, state this clearly.

🔶 Education & Training

When publishing open days or experience events, explain the suitable audience, event content, dates, location and registration method.

📌 If the event is free but follow-up courses are paid, introduce each clearly.

🔶 Beauty & Hairdressing

When publishing service packages, explain the included items, eligibility conditions and any additional charges.

📌 If fees depend on hair length, service content or required time, explain this in advance.

🔶 Renovation & Repair

When publishing service offers, explain the service area, scope of coverage, basis for quotes and contact method.

📌 If an on-site inspection is required before a quote can be given, do not let customers think there is one fixed price for every situation.

✅ Make the key points stand out in the promotional image

🔹 Event name

🔹 Main offer

🔹 Event dates

🔹 Brand name

✅ Add complete details in the text

🔹 What's included

🔹 Eligible customers

🔹 Prices & fees

🔹 Conditions of use

🔹 How to take part

🔹 Contact methods

Keep the text on images short so customers can grasp the topic first and then read the details.

Event name: Enter the offer or event name.

Event details: Explain what customers can get.

Validity dates and times: Enter clear dates and applicable time slots.

Eligible customers and locations: Explain which customers and which branches can take part.

Prices & inclusions: State fees, package contents and any additional charges (where applicable).

How to take part: Clearly describe the registration, contact or in-store steps.

Conditions of use: List the main restrictions and related arrangements.

Contact methods: Provide ways to make inquiries.

After publishing the full event details in your channel, you can share them with customers who may be interested.

💬 You can say something like this when sharing:

“We have just published a new event. The channel has the details, dates and how to take part. Feel free to take a look, and contact us directly if you have any questions.”

If customers ask about a particular condition, you can add it to the post so that people who browse later can understand it too.

✅ Are the prices consistent between the image and the text?

✅ Are the dates and times correct?

✅ Is the scope of the offer clear?

✅ Are the main conditions of use complete?

✅ Do the contact or participation methods work properly?

✅ Do customers know what to do next?

When the event ends, spots are full or products sell out, promptly indicate the current status.

If you extend the event or adjust its conditions, also update the original post so that different places do not show conflicting information.

Choose a promotion or event with clear content and conditions, organize the materials, and then publish.

Based on customers' actual questions, gradually improve the event posts you publish next time.

Customers can judge whether something suits them once they understand the content, timing and conditions.

Write complete event information so that interested people can contact you and take part more easily.

Feel free to contact us through the official WeiCity channel to learn about offer displays, event posts and how to use the channel.

WeiCity Make your business visible, and make contact easier.