3 What Materials Should You Prepare Before Creating a Merchant Channel?

You may already have product photos, service descriptions and contact details, but this information is scattered across phone albums, chat history or different files.

📝 First prepare these six basic types of information

✅ ① Merchant name

Use a name that customers recognize and can easily identify, and try to keep it consistent with your signboard and the name on social platforms.

If you have multiple branches, you can add the area or branch name to help customers tell them apart.

🔸 Example: Some Coffee House | Air Itam Branch

✅ ② Merchant introduction

Use a few sentences to explain:

🔹 What do you do?

🔹 Which customers do you mainly serve?

🔹 What are your products or service highlights?

There is no need to write a lot at the start. First let customers quickly understand your business.

🔸 Restaurant example:

“We are a neighborhood café in Penang offering coffee, breakfast and light meals, suitable for friends gathering and everyday dining.”

🔸 Education center example:

“We provide primary school tuition and learning support, introducing our course schedules, learning environment and teaching staff. Parents are welcome to get in touch to learn more.”

📌 The highlights and qualifications in your introduction should match the services you actually provide.

✅ ③ Main products and services

First organize the items you most want customers to know about. For each item, you can prepare:

🔹 Product or service name

🔹 A short introduction

🔹 Corresponding images

🔹 Price or quoting method (where applicable)

If the price depends on requirements, you can state “Contact us for a quote” and explain what information customers need to provide.

🔸 Example: For repair services, ask customers to provide the equipment model, fault description and photos to make further discussion easier.

✅ ④ Representative images

Give priority to photos that are clear, genuine and that introduce your business.

📷 You can prepare:

🔹 Storefront and signboard

🔹 In-Store Environment

🔹 Main products

🔹 Service work or cases

🔹 Team and daily work scenes

You do not need to upload many images at once. Select the most representative content first, then add more gradually.

📌 Avoid images that are blurry, too dark or do not reflect actual conditions. Obtain consent before publishing customer photos and materials.

✅ ⑤ Address and business information

Merchants with physical stores can prepare:

🔹 Full address

🔹 Business days and hours

🔹 Branch information (if any)

🔹 Whether customers need to contact you before visiting

Merchants offering home visit services can explain their service areas and contact arrangements.

📌 If business hours change temporarily, also update the relevant notices promptly.

✅ ⑥ Contact details

Organize the contact methods customers can use, such as phone and WhatsApp.

Confirm the numbers are correct, and clearly state their purpose:

🔹 Product inquiries

🔹 Service quotes

🔹 Course inquiries

🔹 Partnership contact

If different branches use different numbers, label each one separately so customers can reach the right person.

🔶 Food & Dining

Prepare menus, photos of signature dishes, set meal contents and serving times, so customers know what they can choose from.

🔶 Retail Stores

Prepare product categories, styles, specifications and purchasing information to help customers find the products they need.

🔶 Education & Training

Prepare course audiences, course content, class schedules, teacher introductions and photos of the learning environment so parents can understand them.

🔶 Beauty & Hairdressing

Prepare service items, work photos, service durations and inquiry methods so customers can understand the style and scope of your services.

🔶 Home Renovation and Repair

Prepare the service scope, project cases and the information needed for quotes, to help customers explain their requirements.

🔶 Travel Accommodation and Other Services

Prepare environment photos, facility introductions, service content and relevant conditions so customers can learn more.

You can first sort your phone albums or computer files into the following categories:

1️⃣ Merchant information Name, introduction, address, business hours and contact details.

2️⃣ Products and services Item names, introductions, prices or quoting methods.

3️⃣ Images and videos Storefront, environment, products, team and work.

4️⃣ Activities and promotions Activity content, dates, conditions and how to participate.

This way, it will be easier to find the materials you need when creating your channel or updating content later.

🎯 Complete one version first, then gradually enrich it

✅ Merchant name

✅ A clear introduction

✅ A few representative images

✅ Main products or services

✅ Address or service area

✅ Correct contact details

First help customers understand your business, then add more content as needed.

🔹 Is the merchant name easy to recognize?

🔹 Are the images clear and accurate?

🔹 Are the product and service descriptions complete?

🔹 Are the dates, prices and business details correct?

🔹 Are the phone and WhatsApp numbers correct?

You can also ask someone unfamiliar with your business to browse, and see whether they can quickly find your products, services and contact methods.

Organizing commonly used information clearly is the first step in setting up a merchant channel.

Afterward, through ongoing updates, the channel can become a gateway for customers to learn about your products, services and latest news.

Feel free to contact us through the official WeiCity channel to learn about how to create a channel and which features suit you.

WeiCity Make your business visible, and make contact easier.