24 How Eyewear & Optical Merchants Can Use WeiCity: From Product Display to Customer Inquiries

"What frame styles do you have?"

"Can this frame take my lenses?"

"How much does it cost to make a pair of glasses?"

"Should I bring my old glasses?"

"The frame is loose. Can you adjust it for me?"

When choosing glasses, customers usually look at the styles first, then learn about lens options, wearing needs, costs and arrangements for visiting the store.

💡 With WeiCity, you can create your own merchant channel and organize your products, optical service process and service descriptions, so customers can learn about your store first and then contact you to confirm the option that suits them.

✅ Comprehensive optical storesDisplay frames, lenses and the optical services actually provided.

✅ Frame retail merchantsIntroduce products by style, material and size.

✅ Lens supply and optical service merchantsExplain the lens series actually supplied and production arrangements.

✅ Sunglasses merchantsDisplay styles, specifications and corresponding product information.

✅ Sports eyewear merchantsIntroduce the products actually sold and suitable conditions.

✅ Eyewear maintenance and accessory storesExplain adjustments, cleaning, accessory replacement and other services actually offered.

📌 Product sales, eye examinations, optical fitting and maintenance services should be described separately. When professional services are involved, describe accurately the qualifications of service staff and the scope of services available.

You can organize products by type:

🔹 Everyday framesDisplay by shape, material and size.

🔹 Lens seriesCategorize by the brands, series and functions actually supplied.

🔹 SunglassesIntroduce styles and product specifications.

🔹 Sports eyewearExplain uses and wearing conditions.

🔹 Children's framesDisplay sizes, structures and styles actually offered.

🔹 Eyewear accessoriesOrganize glasses cases, cleaning supplies and other products.

💡 You may first show the main categories and representative styles so customers can quickly understand the range of choices in your store.

Recommended to specify:

✅ Brand and model

✅ Frame material

✅ Available colors

✅ Lens width

✅ Bridge width

✅ Temple length

✅ Whether the corresponding optical fitting needs are supported

✅ How current stock is confirmed

🔶 Example: Everyday frame introduction

Product model: state the exact name or number.Material: fill in according to product information.Size: state relevant dimensions and units.Color: show the options actually available.Optical fitting: confirm in store whether the frame and lenses are suitable for each other.Inquiry: contact us to confirm stock, prices and service details.

📌 Frames that look similar may differ in size and structure. Photos can help with preliminary selection, but actual wearing must still be confirmed by trying the frames on.

Recommended materials for each style:

🔹 Front photoShows the frame shape and overall proportions.

🔹 Side photoShows the temples and structure.

🔹 Color and material detailsHelp customers identify differences between styles.

🔹 Size labelMakes it easy to check the specific model.

🔹 Wearing referenceShow try-on effects after obtaining permission.

💡 Keep the background simple to reduce reflections and color deviation caused by filters.

📌 Images should correspond to the actual model; wearing references cannot replace customers' own try-on and fit checks.

You can explain according to the products actually supplied:

✅ Brand and series

✅ Available specification range

✅ Material and design type

✅ Surface treatment or related functions

✅ Applicable conditions

✅ Production time

✅ Warranty and care requirements

🔶 For example:

"Here are the lens series we actually offer. Specific choices should be considered together with your optical prescription, frames and usage needs, and can be further confirmed in store."

💡 Explain product features, price conditions and service details together so customers can compare easily.

📌 Descriptions of protection, filtering or other performance should be based on the corresponding product information. Do not describe a feature as suitable for everyone or as guaranteeing a specific effect.

Customers can be asked to explain:

1️⃣ Services of interestNew glasses, lens replacement, frame selection or maintenance.

2️⃣ Main usage scenariosWork, reading, everyday wear or other needs.

3️⃣ Preferred stylesProvide model numbers or reference images.

4️⃣ Whether they have old glassesHelps staff check current wearing conditions during the visit.

5️⃣ Whether they have existing optical recordsProvide them through appropriate means for professional staff to further confirm.

6️⃣ Budget and timing requirementsState which products and services you would like included.

🔶 For example:

"Please tell us the products, usage scenarios and budget you are interested in. If you have old glasses or existing optical records, you may bring them when you visit, and we will confirm the next steps."

📌 Optical records are personal information and should not be placed in public messages. Whether re-examination is needed should be determined by the relevant professionals based on actual circumstances.

Suggested content:

🔹 Store address and business hours

🔹 Whether a booking is required

🔹 Examination and optical fitting services actually offered

🔹 Old glasses and materials recommended to bring

🔹 Whether examinations involve a fee

🔹 Estimated time to allow

🔹 Parking and accessibility information, where applicable

💡 Organize the visit guide into one article so customers can share it directly when making inquiries.

📌 If the store only offers retail or some services, state this clearly to avoid customers finding out after arriving that the services they need are unavailable.

Recommended to specify:

✅ Frames or lenses that the price applies to

✅ Products included in the package

✅ Lens specifications and applicable conditions

✅ Does the price include inspection or processing?

✅ How is pricing handled when requirements go beyond the package conditions?

✅ Does the price include adjustments and follow-up services?

✅ Deposit and payment arrangements

🔶 For example:

“Package prices apply to the frame and lens conditions described above. For other models, specifications, or add-on items, please confirm pricing in store.”

📌 “Frame price,” “lens price,” and “complete eyeglasses price” should be explained separately so customers do not misunderstand what is included.

Suggested topics to cover:

🔹 Brand, model, and size

🔹 Lens color and product information

🔹 Whether the corresponding protective performance is available

🔹 Whether the corresponding lenses can be prepared

🔹 Suitable reference usage scenarios

🔹 Accessories and care requirements

💡 You can show side views and wearing references for different styles to help customers understand the degree of coverage and the structure.

📌 Lens color depth does not directly indicate protective performance; functional descriptions should match the actual product information.

If actually offered, you can explain:

✅ Range of frame adjustments

✅ Nose pad and screw replacement

✅ Cleaning service

✅ Temple and other accessory handling

✅ Whether eyeglasses not purchased from this store are accepted

✅ Which situations require inspection before a decision

✅ Fees and processing time

🔶 For example:

“If the frame is loose or there is a problem with the nose pads or screws, you are welcome to bring it in for inspection. We will confirm what can be done based on the material, the damage, and accessory availability.”

📌 Different frame materials and degrees of damage may limit adjustments or repairs, so do not promise that every style can be fixed.

It can be organized as follows:

1️⃣ Understand needsConfirm the usage scenario and product direction.

2️⃣ Complete necessary checksArrange according to the store's actual service scope.

3️⃣ Choose frames and lensesReview fit conditions, fees, and service content.

4️⃣ Confirm the orderRecord the model, color, specifications, and delivery arrangements.

5️⃣ Production and inspectionProcess according to the confirmed details and check the result.

6️⃣ Pickup and trial wearConfirm how the eyewear fits and explain the follow-up contact method.

📌 Production time may be affected by lens specifications, ordering, and processing arrangements, so it should be confirmed for each order.

Suggested items to organise:

🔹 Suitable cleaning products

🔹 Cleaning methods for lenses and frames

🔹 Storage and carrying reminders

🔹 Precautions for high-temperature and pressured environments

🔹 How to handle loose accessories

🔹 How to contact the store about wearing problems

💡 Different materials and surface treatments may require different care, so instructions can be provided for each product.

📌 Care methods should follow the relevant product information. If wearing is uncomfortable or the results do not meet expectations, contact the store for further inspection.

🔹 About UsIntroduce the store, staff qualifications, and actual service scope.

🔹 Frames and Product CategoriesOrganize by style, brand, and purpose.

🔹 Lenses and Buying GuideIntroduce product series and confirmation conditions.

🔹 Fitting and In-Store GuideOrganize appointments, required information, and service process.

🔹 Adjustments and MaintenanceExplain the after-sales items actually offered.

🔹 Frequently Asked QuestionsAnswer questions about pricing, delivery, care, and pickup.

💡 To start, you can include representative styles, the service scope, and an in-store guide, then add detailed product information later.

🔶 Customer asks: “What frames do you have?”

You can reply:“Hello, here is our frame category. You are welcome to browse the styles you like, and you can also share your model preference and budget so we can confirm stock and arrange a trial fitting.”

🔶 Customer asks: “How much does a pair of glasses cost?”

You can reply:“The cost needs to be confirmed based on the frame, lenses, and specific requirements. Here you can find our product and package information, and you are welcome to visit the store for more details.”

🔶 Customer asks: “The frame is loose. Can it be adjusted?”

You can reply:“Please send a photo of the frame or bring it to the store for inspection. We will confirm the adjustments we can offer and the fees based on the material and the actual condition.”

1️⃣ Basic Business InformationName, address, business hours, and contact details.

2️⃣ Main product categoriesOrganize frames, lenses, and related products.

3️⃣ Representative style imagesNote the model, size, and color.

4️⃣ Fitting and in-store guideExplain the service scope, appointments, and information requirements.

5️⃣ After-sales and care instructionsOrganize adjustments, maintenance, and follow-up contact arrangements.

✅ Are the product models and sizes accurate?

✅ Are frames, lenses, and packages clearly distinguished?

✅ Are functional descriptions supported by product information?

✅ Are the professional service scope and staff qualifications described accurately?

✅ Are the conditions for price application clear?

✅ Are delivery and after-sales details specific?

✅ Are contact details correct?

After organizing styles, services, and the in-store guide in the channel, it can be used for everyday promotion, answering inquiries, and after-sales communication.

Customers can learn about the store's products and services first, then share their style, budget, and usage needs; merchants can use this to arrange in-store consultations, quotes, and delivery.

Want to learn how to set up an eyewear and eyeglasses merchant channel?

Feel free to contact us through the official WeiCity channel contact details, and we can organize display content suitable for your store together.

WeiCityMake your business visible and your contact easier.