7 What Should Your Merchant Channel Update? Let Customers See Your Latest News

Your business introduction, product photos, and contact details can help customers get to know you.

Future updates can tell customers:

🔹 What new products are available?

🔹 Which services are worth knowing about?

🔹 Are there new works or case studies?

🔹 Are there any upcoming events?

🔹 Have opening arrangements changed?

🆕 ① New products and services: introduce new options

When you have new goods, new dishes, new courses, or new services, you can publish a short introduction.

✅ Recommended details to include

🔹 Product or service name

🔹 Key features

🔹 Who it suits

🔹 Price or how to inquire (where applicable)

🔹 When it becomes available

🔸 Restaurant example:

"A new breakfast set is available this week, including a sandwich and coffee. It is served during designated morning hours. Feel free to view the set contents or contact us for details."

📌 Clearly state the actual availability times and conditions so customers can plan accordingly.

Questions customers ask repeatedly can become topics for your next update.

✅ For example

🔹 What specifications does the product have?

🔹 What items does the service include?

🔹 What information is needed to request a quote?

🔹 Do I need to contact you before visiting?

🔹 What age is the course suitable for?

🔸 Repair merchant example:

"Before requesting a repair, you can first provide the device model, a description of the fault, and photos so we can understand the situation."

Help customers find basic answers before they contact you.

After completing a project, piece of work, or service, you can organize it into a case study.

✅ Each case study can include

🔹 The customer's original needs

🔹 The services provided

🔹 Relevant photos

🔹 Features of the finished result

🔸 Renovation merchant example:

"This case focused on adding kitchen storage space. Through cabinet layout and zoning, we organized where everyday items are kept."

📌 Before publishing customer photos and details, obtain consent and cover up any private information.

Open days, holiday activities, store promotions, and offers can all be published to your channel.

✅ Event information should be complete

🔹 Event name and content

🔹 Date and time

🔹 Location

🔹 Eligible audience or conditions

🔹 How to participate and contact

🔸 Education center example:

"Our open day will introduce the courses and learning environment. Parents who are interested are welcome to contact us to learn about participation arrangements."

📌 After an event ends, promptly mark it as ended or update related content.

Changes to business hours, temporary closures, relocations, or service areas are worth announcing promptly.

✅ Suggested details to include

🔹 What arrangement has changed

🔹 Starting from which date

🔹 When it will resume (if confirmed)

🔹 How customers can contact you

🔸 Example:

"Our business hours will be adjusted this Sunday. Please contact us to confirm before visiting. We will operate as usual on other dates."

A clear notice can help customers avoid unnecessary trips.

You can share work processes related to customers, for example:

🔹 New product preparation

🔹 Merchandise organization

🔹 Teaching material preparation

🔹 Equipment checks

🔹 Team training

🔸 Beauty salon example:

"Today we are sharing the tool and environment preparation before a service, so customers can learn about our daily work."

📌 Choose content worth introducing, and respect the privacy of staff, customers, and internal materials.

These four parts can help you organize clear content:

1️⃣ The title states the topic

Let customers see at a glance what the article covers, such as "New Arrivals," "Common Course Questions," or "Business Hours Change."

2️⃣ The body explains the key points

Clearly describe the content, features, and information customers need to know.

3️⃣ Images help with understanding

Choose real photos related to the topic, and avoid photos that do not match the introduction.

4️⃣ The ending explains next steps

Tell interested customers how to inquire, find out more, or take part in an event.

You can start from questions customers have asked recently:

✅ Introduce an existing service.

✅ Answer a common question.

✅ Add a set of product detail photos.

✅ Share a related case study.

✅ Update merchant information that has changed.

You do not need to post a promotion every time. Useful content can also help customers understand your business.

You might start by organizing one useful piece of content each week, then adjust based on your actual business.

🔹 Week 1: Introduce a product or service.

🔹 Week 2: Answer a customer question.

🔹 Week 3: Share photos or a case study.

🔹 Week 4: Publish upcoming arrangements.

📌 This is a sample content schedule. Business changes and important notices should be published promptly rather than waiting for a fixed update date.

✅ Is the title clear?

✅ Does the content match reality?

✅ Are the images related to the topic?

✅ Are the dates, prices, and conditions correct?

✅ After reading, do customers know how to contact you?

If information in older articles has changed, check and update it as well.

Update new products, services, case studies, and business news promptly so customers can find current, useful information when browsing.

Start planning your next piece of content from your latest customer inquiry, a new work, or a business change.

Feel free to contact us through the contact details on the official WeiCity channel to learn about content planning and usage suited to your industry.

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