2 How to Write a WeiCity Merchant Introduction? Help Customers Quickly Understand Your Business

“How long should a business profile be?”

“I have many products and services. Should I list all of them?”

“Should I introduce the company's history first, or the content customers need?”

“How do I avoid sounding like an advertising slogan?”

The business profile is one of the first things customers read after entering the channel.

A clear profile lets customers quickly understand who the merchant is, what it offers, which areas it serves, and how to learn more or get in touch.

💡 A business profile does not need complicated wording. The key is to make sure customers who are meeting you for the first time can understand it.

The business profile quickly explains the merchant's basic positioning.

Customers usually want to learn the following from the profile:

✅ What type of merchant is this?

✅ What main products or services are offered?

✅ Who is it suitable for?

✅ Where is it located, or which areas does it serve?

✅ What are its business characteristics?

✅ How can customers get in touch as a next step?

A profile is not a complete company introduction, and it does not need to include all products, prices, and promotional terms.

Detailed information can be placed separately in articles, products, menus, Gallery, or videos.

Before you start writing, you may organize the following information.

1️⃣ Who is the merchant?

State the merchant's name and type of business.

For example:

• A home-based bakery studio• A residential repair service team• A children's language and learning centre• A retail store selling hardware and building materials• A custom merchant providing corporate gifts

2️⃣ What is the main offering?

Choose the most important products or services. You do not need to list every item.

3️⃣ Who is the main target customer?

For example, household customers, parents, students, vehicle owners, corporate clients, or renovation contractors.

4️⃣ Where does the business operate?

State the location of the store, the service area, or how the business operates online.

5️⃣ How can customers learn more?

Tell customers they can browse the channel, view products, book, request a quote, or contact the merchant.

💡 If you can answer these five questions, the business profile usually already has a basic structure.

If you are not sure where to start, you can use the following structure.

✅ First sentence: state who the merchant is

“We are a family-run bakery studio located in Selangor.”

✅ Second sentence: state the main offering

“We mainly offer birthday cakes, festive gift boxes, and small event desserts.”

✅ Third sentence: state service features or suitable customers

“Customers can consult us on suitable designs and portion sizes based on the event date, number of guests, and theme.”

✅ Fourth sentence: guide the next step

“Feel free to browse our creations in the channel and contact us to confirm the current menu and booking times.”

These four sentences each do the following:

• Establish identity• Introduce the business• Help customers decide• Guide customers to take action

📌 All content should be filled in based on the merchant's actual situation.

It is not recommended to put a full product catalogue in the business profile.

You can start by summarizing the main categories.

✅ For example, do not write:

“We sell screws, nuts, drill bits, saw blades, paint, glue, electrical wires, plugs, water pipes, fittings, locks, and various tools.”

✅ This can be changed to:

“We offer common hardware tools, renovation materials, electrical and plumbing accessories, and everyday repair supplies, and help customers choose by use, model, and size.”

Complete product listings can be placed in the Shop, Gallery, or related introduction articles.

💡 The profile tells customers "what is mainly available here," while product pages explain "what specific options are available."

Service-based merchants can group their services by purpose.

For example:

“We provide air-conditioning inspection, cleaning, repair, and installation services for residential and commercial spaces, and arrange inspections and quotations based on equipment condition, location, and scope of work.”

✅ This introduction explains:

• Service recipients: residential and commercial spaces• Main services: inspection, cleaning, repair, and installation• Next step: provide information and arrange a quotation

If a service requires an on-site assessment, state this in advance. Do not promise fixed results or prices that cannot be confirmed in the profile.

Merchants with a physical store can write:

“Our store is located in Kepong, Kuala Lumpur. Before visiting, customers can check opening hours and product availability through the channel.”

Merchants that provide area-based services can write:

“We mainly serve Petaling Jaya and surrounding areas. For other locations, please contact our team to confirm arrangements.”

Merchants that operate online can write:

“We mainly accept enquiries online and arrange self-pickup or delivery based on the product and location.”

📌 Do not include areas where you cannot provide services over the long term, and there is no need to publish a private residential address.

Business features should be specific, genuine, and related to customer choice.

You can introduce:

✅ Years of main business experience

✅ The specific type of product or service focused on

✅ Languages actually used for service

✅ The scope of customization available

✅ Store, studio, or service area

✅ Booking, self-pickup, or delivery methods

✅ Qualifications or certifications legitimately held

✅ Specific customer groups or usage scenarios

For example:

“Our team mainly handles residential electrical and plumbing repairs, and communicates in Chinese, English, and Malay.”

This is more specific than "professional team, best service, lowest prices," and it makes it easier for customers to judge whether it suits them.

📌 Qualifications, awards, authorizations, and partnerships must be verifiable and should not be added on your own.

The following sound positive but do not give customers any practical information:

• Quality first

• The best in the city

• Customers' first choice

• Professional and Reliable

• Lowest Prices• Satisfaction Guaranteed• Top-Quality Service

✅ You can revise it to a more specific expression:

“Before production begins, we confirm the size, text, quantity, and completion date for each custom order.”

“Before you visit, you can contact the merchant to confirm the product model and current stock.”

“When requesting a repair quote, please provide photos of the equipment, the model, the location, and a description of the problem.”

💡 Specific processes and real materials are more persuasive than slogans that cannot be proven.

✅ A merchant introduction should let customers read it quickly.

Usually you can use:

• One to three short paragraphs

• Each paragraph focuses on one key point

• Describe the main business first, then add service methods

• Put detailed conditions in other content

✅ If the introduction is too short, such as only “Welcome,” customers cannot learn about the merchant.

If the introduction is too long, with company history, all products, prices, and rules included, customers will also find it hard to pick out the key points.

💡 The introduction is for a quick overview; full details are covered by articles and other channel features.

✅ Use a natural, direct tone that is easy to understand.

You can use:

“We provide……”

“Our shop mainly sells……”

“Customers can……”

“Please contact us to confirm……”

Avoid too much jargon, abbreviations, or expressions that only people in the same trade understand.

If you must use professional terms, add a simple explanation.

For example:

“We provide waterproofing inspection and repair services, including checking locations where water may enter and explaining the scope of work based on site conditions.”

If your business serves customers who use different languages, you can prepare Chinese, English, or Malay versions as needed.

Different language versions should keep:

✅ Consistent merchant name

✅ Consistent range of products and services

✅ Consistent address and business hours

✅ Consistent contact details

✅ No conflicts in prices and conditions

✅ Natural and easy-to-understand tone

Do not rely only on word-for-word translation. You may adjust sentences to suit the reading habits of each language, but important information must remain consistent.

✅ You can add a simple call to action at the end of the introduction.

For example:

• Welcome to browse the channel to learn about our main products• Welcome to view the actual works in the Gallery• Please contact us to confirm a time slot before booking• Please provide photos, dimensions, and location when requesting a quote• Please check stock and business hours before visiting• Welcome to contact us to learn about the current menu

Calls to action should match the merchant's actual process.

If the merchant does not accept instant bookings, do not write “Book Now”; instead, write “Contact us to confirm available time slots.”

✅ Restaurants and Cafés

“We are a family-run restaurant in Johor Bahru, Johor, mainly serving local home-style dishes, à la carte items, and options for group meals. Customers can view the menu and business information through the channel, and are welcome to contact us to confirm current availability and seating before visiting or placing an order.”

✅ Retail stores

“We sell everyday household items, gifts, and seasonal products. Customers can browse our main products through the channel and contact us to confirm styles, prices, and stock before visiting.”

✅ Education Centre

“We offer English reading and writing courses for children and teenagers, and arrange suitable classes based on age and current level. Parents are welcome to view course materials and contact us to learn about assessments, schedules, and current vacancies.”

✅ Beauty and hair

“We provide haircuts, hair colouring, and basic hair care services, with appointments arranged in advance. Customers can browse our services and work samples in the channel, and are welcome to contact us to confirm services, time slots, and fees before booking.”

✅ Renovation and repair

“We provide repair and renovation services for residential and small commercial spaces. When requesting a quote, please provide the location, site photos, and scope of work; our team will confirm whether an inspection is needed based on the actual situation.”

✅ Business Services

“We help small and medium-sized businesses prepare brand design, printed materials, and event promotional materials. Customers can contact us with the required items, quantities, and completion dates to confirm production arrangements.”

📌 Examples are only to illustrate writing style. When publishing, replace them with the merchant's real information.

✅ Template 1: Physical Store

“We are a [business type] located in [area], mainly providing [products or services]. Customers can learn about [main content] through the channel, and are welcome to contact us before visiting to confirm [stock, time slots, or other matters].”

✅ Template 2: Service Industry

“We provide [main service] for [target customers], covering [areas or projects]. For enquiries, please provide [photos, location, dimensions, or requirements], and we will confirm arrangements based on the actual situation.”

✅ Template 3: Online Merchant

“We mainly provide [products or services] online, and arrange [production, self-pickup, or delivery] based on [items, quantities, or locations]. Welcome to browse the channel and contact us to confirm current options and processing times.”

✅ Template 4: Courses and Training

“We offer [course type] for [age group or target learners], including [main learning items]. Parents or students can learn about the course through the channel, and contact us to confirm level, schedule, and vacancies.”

After using a template, read it through once more and delete anything that does not suit your business.

Check and update the introduction when any of the following occur:

• Relocation of the business• Change of brand or name• Major change in products• Starting or stopping a service• Adjustment of service areas• Change in business model• Updated contact details• Change in booking or purchasing process• Change in service languages• Existing information is no longer applicable

📌 The introduction is long-term display content, so it especially needs to stay accurate.

✅ Does the first paragraph explain who the merchant is?

✅ Does it introduce the main products or services?

✅ Can customers tell whether it suits them?

✅ Does it state the store or service area?

✅ Are the merchant's features specific and genuine?

✅ Have vague and exaggerated promotional words been removed?

✅ Can qualifications, awards, and years of experience be verified?

✅ Are contact details and calls to action clear?

✅ Is the text divided into paragraphs and suitable for reading on mobile phones?

✅ Is the information consistent across language versions?

✅ Do customers know the next step after reading?

A good merchant introduction does not need flowery language.

By clearly answering who the merchant is, what it offers, whom it serves, where it operates, and how customers can learn more, you help first-time visitors quickly understand your business.

Write a real, simple version first, then gradually adjust it based on the questions customers often ask.

When your products, services, or business methods change, remember to update the introduction as well.

Not sure whether your introduction is clear?

You can first use the four-sentence structure in this article to complete a first version, then ask a friend who is unfamiliar with your business to read it and see whether they can accurately say what you offer.

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